Chris Do

And so one archetype might be the founder, which we associate as a good thing.

This was probably your friend.

The founder is somebody who builds what they want,

But not what other people want to buy.

And they build what they want, which is why they've innovated in some incredible things.

But they have this bias inside of them about why they won't build what people want.

Or another one is the giver, which is the entrepreneur who can carry every burden.

And so they do.

And so all of us have this archetype inside of us.

I sort of think about them like business horoscopes.

And once you read all of them, you go, oh, God, that is me.

I'm always underpricing or I am always kind of coming up with this new thing that I want, but the market doesn't.

And then you kind of have to do almost business therapy on it.

Where do you think that comes from?

Did you create something once that was so traumatizing for you to create that somebody wanted to pay you for?

that has meant that you never want to do that again because you're trying to avoid that one situation.

And there's usually like one moment, one instance, one really bad thing that happened.

Do you do everything in your business?

Because one time you didn't, the person who you gave it to almost bankrupted you because they made a huge bad decision.

Now you're never going to do it again.