Chris Hall

speaker

312 appearances 4 recordings 3 series first heard Feb 2018 last heard May 2025

Chris Hall’s voice in public audio — every appearance, attributed to the second.

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Top Founders · 939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP · 18 Feb 2018 podcast

So, and those are ROI events.

So.

Basically, the idea behind the new pricing is make it as fair as possible and as closely aligned to the return on investment of the customers as possible as well.

So it sort of seems logical, yeah, if you're making more money, if you're using it a lot, the more you use it, the more you pay.

Well, it's a mix of those different things.

And we're actually tracking those personas and tracking the most likely cohorts that will actually become active users and convert to paying users.

We're tracking that through Amplitude.

And we're discovering, so there's different personas and there's different ways to get to that critical lock-in or critical stickiness.

So it's not one metric.

It could be the amount of people they invite, because we have unlimited users in this model.

Um, so the more they invite people and the more they upload and the more they start sharing those files, that's a good indicator of stickiness, but it's, there are different, different paths to, uh, to conversion.

Well, um, we have been looking at our existing data for our,

flagship product.

But one of the things that we've noticed is what we want to try and do is bring down, which is sort of a legacy name, or that's the category name we're in visual asset management, trying to bring that to the masses.

CRM, CMS systems, they used to be high end enterprise solutions.

And now it's sort of commodity.

And we're trying to do the same thing with with down.

And

So what we're trying to remove is that barrier of a, of a long implementation period.

Um, and we're trying to automate that.

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