Chris Hall

But we also want to look at the lifetime contract value because...

you know, for your customer acquisition costs, are you attracting the right customers that create that longer lifetime value?

Or are you just looking at the first year contract?

So that's sort of a suboptimum to just optimize on year one revenue.

But I think it's, you get better results if you can optimize your marketing campaigns and your sales focus based on what gets you the highest lifetime contract value.

We're always looking at M&A opportunities.

We have insights really squarely behind us.

So there's a lot of cash in the market.

There's a ton of opportunity in the market right now because there's just a lot of

I think SaaS companies sort of after 10, 20 million, um, quite often it plateaus a little bit and, and because there's, there's maybe not that, that huge total addressable market.

So they start sort of slowing down a little bit.

So those are, um, are on our radar, um, and some other exciting adjacent vendors, uh, or decent category vendors as well.

Um, I'm rereading, uh, Jason Freed's, uh, getting it real, getting real, sorry.

Um, yeah, looking at Bill Gates and just the, the, the, you know, the usual suspects, I guess.

Um,

Ups and downs, but right now, seven, eight.

Um, I guess, uh, I, I haven't done a lot of things I regretted.

It's more, I think I'd look back and say more, uh, I should have done that sooner.

So I guess, um, acting sooner rather than later is outweighs making mistakes every now and then.

It was $160 million, which is the size of many IPOs.