Chris Harris
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Appearances Over Time
Podcast Appearances
I think it was a bit of a flex.
I think they got caught up in the zeitgeist of six years ago when everyone said we have to make electric cars.
I think if you ask them now...
Whether they wish they'd not done it, they'd probably say, yes, we wish we'd not done it.
And I think I can tell you, you know, I've got a little bit of intel on it from the inside.
You know, we're all part of an industry.
As a journalist, I can tell you, you had to meet certain criteria to be invited for that unveiling.
I'm proud to say I didn't meet them.
I was telephoned and asked how positive I was about electric cars.
And I said, not very.
And the invite was not forthcoming.
So the level, I think, judge a car company's confidence by the way it manages car launches.
First time I drove a Porsche 918, it was finished.
It was left in a garage with a key.
There was no one there with it.
They'd go off.
They knew they'd made something brilliant.
Same with great cars.
If you have to show the interior, then the exterior, then you've got to do seven bleed-out launches.
You know you're dealing with a company that's really having to manage things.