The New Ferrari Luce… | The Car Podcast Emergency Podcast
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What is the emergency podcast about?
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Right, it's an emergency podcast. Ferrari has just announced the Luce, the electric Ferrari. We've been waiting for it for many, many years. We knew it was coming. We knew it was going to be controversial. Did we think it was going to look like the most beautiful sports car on the planet? No, we didn't. Did we expect what we got? I'm not sure. I'll go over to Manish first. He seems pretty vociferous on the subject.
I actually think this is exactly what I thought they would make. It didn't surprise me. Literally one pixel. Genius. Made a quick... Well, you know, some people are. The aesthetics. Sickle mouth. That's what Ian Fleming used to describe every shark as having. Is that good? Is that bad? I think it has a bit of a nondescript silhouette. They're making a point that it's a couple of inches lower than a pura sangue. How tough that is to do. The aerial view, it's an iPhone with suicide doors, which is exactly what I think they wanted. What I would say is that an iPhone, I think the first iPhone was launched on the 29th of June 2007. So it's a product that's 19 years old, and it's a product that has evolved more in the software, I think, than in the hardware.
What are the main features of the new Ferrari Luce?
In other words, I think that there's an aesthetic... that the Ferrari board wanted. And I think they got exactly the aesthetic that they wanted. That's why they picked Ives. That's why they picked Mark Newsome. Now, what I think that proves is not that Mark and that Johnny aren't good designers. They're good designers. They designed an iPhone car. I think it proves actually that the bosses, the people that commission this work are not visionaries because I don't think this car leads. I think it's aesthetics. I mean, you can just go on to the internet now. And as a very good friend of mine, Pithily, kind of stated, he said, you know, there is, the internet is in sort of rare agreement. There is just no disagreement.
Why is the design of the Ferrari Luce considered controversial?
His name is Piphily. His name isn't Bivoli, it's Charlie. But what I would say is, I mean, look, the harsh truth as far as I'm concerned, you know, I'm sure it's technically an extraordinary piece of work. It should be. Ferrari gave us dampers with magnetic filings in that could literally change their viscosity every thousandth of a second. You know, they've got a Formula One team. They should be at the edge of technology. But I would just say, I think this car is out of date. I think this car looks like an iPhone from 2007. The car is out of date already. And I'm sure Ferrari is smart. They know exactly who's going to buy it. The price point is very high, isn't it? Sort of $600,000 or something. It's not for me.
I'm 58. No, you're not. Oh, I am. I've owned an iPhone since they came out. It looks like something, you know, that I'm... I mean, it's just, it's very, it's very blunt. I would say just the other thing about the interior. I think the interior is just, for me, trying a bit too hard. You know, those toggle switches, you can see that Apple phrase, hewn out of solid aluminium. I remember that about the MacBook cases. MacBooks have not changed in 20 years. iPhones haven't changed in 20 years. eye watches haven't changed since they came out there is an aesthetic there's a language there and i think some very predictable managers got exactly what they wanted in this car i just think it's out of date neil yes i'm actually here with the car i don't know if you can see it
It's the coupe version. Yes, that's it. Look at that. This won't be released until... This is the SSX version. Now, look, I don't like being negative. As you all know, I like to be positive. So I've made some notes, some positive notes. Try to get some... Here we are. And I'm going to sit in the... I'm actually going to sit in the... the lucid, or whatever it's called, and read them out to you. Okay, so let's look on the bright side.
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Chapters
6 chapters
1
What is the emergency podcast about?
0:00–1:48
2
What are the main features of the new Ferrari Luce?
1:48–2:46
3
Why is the design of the Ferrari Luce considered controversial?
2:46–5:45
4
How does the Ferrari Luce compare to previous Ferrari models?
5:45–7:58
5
What are the reactions to the Ferrari Luce's aesthetics?
7:58–17:40
6
How does the Ferrari Luce reflect changing consumer preferences?
17:40–21:20
Speakers
2 identifiedMore from The Car Podcast with Chris Harris & Friends
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