Chris Josephs

invest like a politician, the majority of their fans are libertarians, like that would kind of work well. And we said, like, look, like, let's, let's kind of think it through. And let's go from there. It's a long, long story. But the way that we approached the the actual advertising of it was we haven't really gone to public with this stuff yet, I'm going to kind of work on making this viral.

So probably after this comes out, you'll see these things on social media. But we realized like, as a small startup, and this goes to the formula idea, Sponsoring autopilot or sponsoring the UFC is one thing that is cool. That'll get brand recognition. But how do we kind of take that to another level?

So probably after this comes out, you'll see these things on social media. But we realized like, as a small startup, and this goes to the formula idea, Sponsoring autopilot or sponsoring the UFC is one thing that is cool. That'll get brand recognition. But how do we kind of take that to another level?

So probably after this comes out, you'll see these things on social media. But we realized like, as a small startup, and this goes to the formula idea, Sponsoring autopilot or sponsoring the UFC is one thing that is cool. That'll get brand recognition. But how do we kind of take that to another level?

The way we thought we could take it to another level was create like the most riveting and kind of emotionally driven and funny pieces of content as possible around the actual ad. So that was step one. What did that mean? Invest like a politician in red, white and blue directly on the back of the octagon.

The way we thought we could take it to another level was create like the most riveting and kind of emotionally driven and funny pieces of content as possible around the actual ad. So that was step one. What did that mean? Invest like a politician in red, white and blue directly on the back of the octagon.

The way we thought we could take it to another level was create like the most riveting and kind of emotionally driven and funny pieces of content as possible around the actual ad. So that was step one. What did that mean? Invest like a politician in red, white and blue directly on the back of the octagon.

Figure out a way to get it placed so that it's on the noon timeline or the noon vantage point so that anytime they're talking, you know, we're right there. Another part of that is create the funniest ad read as possible for Bruce Buffer. When he did it, he came up like and now autopilot.

Figure out a way to get it placed so that it's on the noon timeline or the noon vantage point so that anytime they're talking, you know, we're right there. Another part of that is create the funniest ad read as possible for Bruce Buffer. When he did it, he came up like and now autopilot.

Figure out a way to get it placed so that it's on the noon timeline or the noon vantage point so that anytime they're talking, you know, we're right there. Another part of that is create the funniest ad read as possible for Bruce Buffer. When he did it, he came up like and now autopilot.

If you ever wanted to copy a politician's stock trades, well, now you can go to joinautopoly.com and invest like a politician today. Like writing that pieces of content so that it goes viral and it can be clipped is another piece of it. And then I'm rambling here. But then the last piece of it is how do you create viral moments aside from the actual sponsoring of the fight?

If you ever wanted to copy a politician's stock trades, well, now you can go to joinautopoly.com and invest like a politician today. Like writing that pieces of content so that it goes viral and it can be clipped is another piece of it. And then I'm rambling here. But then the last piece of it is how do you create viral moments aside from the actual sponsoring of the fight?

If you ever wanted to copy a politician's stock trades, well, now you can go to joinautopoly.com and invest like a politician today. Like writing that pieces of content so that it goes viral and it can be clipped is another piece of it. And then I'm rambling here. But then the last piece of it is how do you create viral moments aside from the actual sponsoring of the fight?

Normal brands, they would just sponsor it. Their marketing team would be like, that's it. It is what it is. We'll hope it goes viral. We'll hope it kind of blows up. Us on our creative kind of social engineering team, we're like, that's not enough. We need more and more chances, more and more moments to create virality.

Normal brands, they would just sponsor it. Their marketing team would be like, that's it. It is what it is. We'll hope it goes viral. We'll hope it kind of blows up. Us on our creative kind of social engineering team, we're like, that's not enough. We need more and more chances, more and more moments to create virality.

Normal brands, they would just sponsor it. Their marketing team would be like, that's it. It is what it is. We'll hope it goes viral. We'll hope it kind of blows up. Us on our creative kind of social engineering team, we're like, that's not enough. We need more and more chances, more and more moments to create virality.

And that's where we came up with the idea of wouldn't it be funny to send a fake Nancy Pelosi to the fight, put her front row, have a whole vlog style, be with her. Wouldn't it be funny to get, create this whole slogan of Pelosi 2024, invest like a politician, slap it on a cyber truck and start driving it around. And then can we kind of create virality from that?

And that's where we came up with the idea of wouldn't it be funny to send a fake Nancy Pelosi to the fight, put her front row, have a whole vlog style, be with her. Wouldn't it be funny to get, create this whole slogan of Pelosi 2024, invest like a politician, slap it on a cyber truck and start driving it around. And then can we kind of create virality from that?

And that's where we came up with the idea of wouldn't it be funny to send a fake Nancy Pelosi to the fight, put her front row, have a whole vlog style, be with her. Wouldn't it be funny to get, create this whole slogan of Pelosi 2024, invest like a politician, slap it on a cyber truck and start driving it around. And then can we kind of create virality from that?

I have learnings and kind of what went right and what went wrong with that, which we can kind of dive into. But that was the general approach with the UFC. It was create the most viral campaign possible for the actual event and then create viral moments that could kind of support the actual event to increase chances of virality.