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Chris Josephs

๐Ÿ‘ค Speaker
1052 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

So any piece of content or any account that is in your niche or in your space that you want to build a meme page account. Don't be afraid to name it as like something as simple as that. No one follows brands, everyone follows movements, everyone follows like people. So that's kind of the first approach. The second approach would then to do the reply guy stuff.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

So any piece of content or any account that is in your niche or in your space that you want to build a meme page account. Don't be afraid to name it as like something as simple as that. No one follows brands, everyone follows movements, everyone follows like people. So that's kind of the first approach. The second approach would then to do the reply guy stuff.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

So any piece of content or any account that is in your niche or in your space that you want to build a meme page account. Don't be afraid to name it as like something as simple as that. No one follows brands, everyone follows movements, everyone follows like people. So that's kind of the first approach. The second approach would then to do the reply guy stuff.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

You know, if Elon's tweeting, come up with a good comment, typical stuff that everyone on Twitter does. And the third part, though, is you really got to dive deep and become like an investigative journalist with some of your content. If you're going to take that approach, you can do the meme stuff.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

You know, if Elon's tweeting, come up with a good comment, typical stuff that everyone on Twitter does. And the third part, though, is you really got to dive deep and become like an investigative journalist with some of your content. If you're going to take that approach, you can do the meme stuff.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

You know, if Elon's tweeting, come up with a good comment, typical stuff that everyone on Twitter does. And the third part, though, is you really got to dive deep and become like an investigative journalist with some of your content. If you're going to take that approach, you can do the meme stuff.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

But the investigative journalist and like this is the really, really important part that I think a lot of people don't understand is. This stuff builds your account credibility. This stuff builds your virality. So the meme builds virality. Investigative journalist builds credibility and marrying them together. And then you have an account that's an authority.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

But the investigative journalist and like this is the really, really important part that I think a lot of people don't understand is. This stuff builds your account credibility. This stuff builds your virality. So the meme builds virality. Investigative journalist builds credibility and marrying them together. And then you have an account that's an authority.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

But the investigative journalist and like this is the really, really important part that I think a lot of people don't understand is. This stuff builds your account credibility. This stuff builds your virality. So the meme builds virality. Investigative journalist builds credibility and marrying them together. And then you have an account that's an authority.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

And if you're not an authority in the space, you're kind of just mixed in with all the other accounts. But if you are that one authority, like the Michael Burry tracker, that is followed by hedge fund people because we have built out enough authority in people's minds to be like, that is an account that follows the hedge funds and I can trust that account.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

And if you're not an authority in the space, you're kind of just mixed in with all the other accounts. But if you are that one authority, like the Michael Burry tracker, that is followed by hedge fund people because we have built out enough authority in people's minds to be like, that is an account that follows the hedge funds and I can trust that account.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

And if you're not an authority in the space, you're kind of just mixed in with all the other accounts. But if you are that one authority, like the Michael Burry tracker, that is followed by hedge fund people because we have built out enough authority in people's minds to be like, that is an account that follows the hedge funds and I can trust that account.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

That's how we kind of would do it from how we've done it in the past. And that's how I'm going to be working on a whole workshop. And it's good. I'm saying this is kind of accountability. It's like I'm going to make a new account called Stop the Spend. And I'm going to try and run this playbook to build an account that highlights the ridiculousness of the government spending and things like that.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

That's how we kind of would do it from how we've done it in the past. And that's how I'm going to be working on a whole workshop. And it's good. I'm saying this is kind of accountability. It's like I'm going to make a new account called Stop the Spend. And I'm going to try and run this playbook to build an account that highlights the ridiculousness of the government spending and things like that.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

That's how we kind of would do it from how we've done it in the past. And that's how I'm going to be working on a whole workshop. And it's good. I'm saying this is kind of accountability. It's like I'm going to make a new account called Stop the Spend. And I'm going to try and run this playbook to build an account that highlights the ridiculousness of the government spending and things like that.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

That's how I would do it, though. And then I would take that account, those pieces of content, and I would translate those over to Instagram. You could take a post, put it as an actual reel. Instagram is pushing reels these days. You then could take those posts and put them on TikTok. TikTok is pushing carousels.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

That's how I would do it, though. And then I would take that account, those pieces of content, and I would translate those over to Instagram. You could take a post, put it as an actual reel. Instagram is pushing reels these days. You then could take those posts and put them on TikTok. TikTok is pushing carousels.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

That's how I would do it, though. And then I would take that account, those pieces of content, and I would translate those over to Instagram. You could take a post, put it as an actual reel. Instagram is pushing reels these days. You then could take those posts and put them on TikTok. TikTok is pushing carousels.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

But as long as it's controversial and as long as it is informative or funny, that's how you kind of grow the things to the scale that you would want.

The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads

But as long as it's controversial and as long as it is informative or funny, that's how you kind of grow the things to the scale that you would want.