Chris Koerner

Yeah.

Then I would go find like a co-packer.

That's a co-packer.

It's a company that will take my idea and put it into a physical form.

Right.

I'd find like a supplement company that could actually make this.

And I would tell it roughly like what I'm thinking and then ask for samples.

And then I would use those samples to go get feedback from people in person.

But I wouldn't get those samples until I got feedback from all these Facebook tests telling me what form factor, what price point, what color, what flavor, et cetera.

And then I would go to a farmer's market and actually have people try it.

I've had so many founders speak to me and say, why didn't this particular ad that I ran on this platform work for me?

Maybe the copy wasn't good, the creative wasn't strong, but usually the problem is they're not having the right conversation because that ad never reached the right person.

And if you're in B2B marketing, that is much of the game.

And this is where LinkedIn ads solves that problem for you.

Their targeting is ridiculously specific.

You can target by job title, seniority, company size, industry, and even someone's skillset.

And their network includes over a billion professionals.

About 130 million of them are decision makers.

So when you use LinkedIn ads, you're putting your brand in front of the right people.

And LinkedIn ads also drive the highest B2B return on ad spend across all ad networks in my experience.