Chris Koerner

speaker
5,859 appearances 6 recordings 5 series first heard Aug 2024 last heard 8 Jul

Chris Koerner’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Apr OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Apr 2026 with 2.

Appearances

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And then the interview is done.
Like they're either in or they're not.
I approach hiring the same way.
I would much rather take like a law of large numbers approach to it and give five people 30 days to show what their skills are as opposed to spending 30 days going all in on one person.
Because in my experience, that one person that I spent 30 days on is not any more likely to succeed than those other five people that I might be testing.
Okay.
Okay.
And your example of that storage company you started, it sounds like you hit an old problem.
Yes, very much so.
And you tried to innovate an experiment, but this was an old problem where the laws of human beings and how they behave and businesses getting bust was still pertinent.
Yeah, and at the end of our two-year experiment, we looked just like all of our competitors.
So if we would have started there, we could have saved two years.
And this is what I find is founders waste years trying to experiment where old problems are still strong and still hold.
Yeah.
And this is what I, several of the mistakes I made in my company was I should have spent all of my time experimenting on the new problems and should have hired people to tell me how to navigate the old problems.
What was your, I think one of the videos that made you go pretty viral was your story of
Buc-ee's.
We don't know what Buc-ee's is around the world.
I think it's a US brand.
But this shows, I think, how you've always had an orientation to think slightly differently or innovatively.
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