Chris Koerner

Great question.

So let's just say, in your example, an oil change at Bob's Car Repair that doesn't have a website is $40, which is a great price.

your website is clean, it's nice, they can pay with a few clicks, and it's 80 bucks, right?

So you call Bob one day and say, hey, congratulations, I have a lead.

I don't have a lead, I have a customer.

I want to send you $40.

Her name's Mary.

She's going to be coming in.

She has a Sequoia.

She needs an oil change, right?

And so Mary just interacts with you.

She's trusting you with the money.

You don't have to trust Bob with the money.

You just send Bob the money.

You make even more margin than Bob makes, right?

It's a higher price service, but what you're charging for is the better UI, the better user experience, and having a cleaner checkout method.

And is there particular types of businesses you would target with that approach?

Are you targeting ones that have a shitty customer experience, bad website, et cetera?

In the home services, like take your pick.

They pretty much all do, right?