Chris Koerner

So in this case, it would look like a garage repair company that has a website that looks like they have a physical presence in a market, but is really just a lead gen factory, right?

And so what you're doing is you're using Facebook or Google Ads to generate leads, kind of like what you were doing on Facebook for a local business.

And then instead of just selling the leads for $20, you're actually doing more of the work.

You're subcontracting out the work to a local business that actually repairs garage doors.

They're the fulfillment arm of the business.

You're the marketing arm of the business.

Right.

So in essence, you have a garage repair business without actually having one.

Like you don't know anything about garage doors.

You've never been on site.

You're just drop servicing.

You're sending all the work to a local company to do it.

So a car repair company, I put up a car repair website.

I use Facebook ads to drive people towards it.

When they click to buy my car repair, I call a local car repair person and say, hey, I've got a customer here for you.

Can you take them?

I book the customer in.

They handle the car repair.

I take the payment and pay the garage.

Yep.