Chris Koerner

There are some more established industries like roofing that don't have those issues because they have higher margins so they can afford better websites, but they pretty much all have a bad experience.

Any others at that $500 level that stand out to you?

Yeah, I love directory websites.

What's that?

So Travelocity is a directory website.

Yelp is a directory website.

It's a website with a list of things that helps people find answers to their questions more easily.

So another example of a website could be like,

wisconsinicesuppliers.com.

I don't know if that's a website, right?

Where if I need to go buy ice for my party, I'm going to Google ice near me.

Some categories are so niche or so unevenly distributed that Google Maps is not a good solution for it, right?

So you're directed to these random directory websites that are just lists of other businesses.

And what people are doing is they're proactively creating their own directories by scraping, let's say, every dog park in Seattle, Washington, and putting them on a website.

And then they don't even drive traffic to it.

There's no paid ads.

They just wait for Google and for SEO to do its trick.

And it's very much an 80-20 rule.

You could kind of build the architecture for a directory website with Repl.it or Lovable.

And then you just copy and paste it, right, in different markets.