Chris Koerner

So the play here is to have dozens of directory websites.

And some of them make $0 a month.

Some make a few hundred.

Some make a few thousand.

But it's very passive.

It's like one of those rare things that's passive yet also doesn't need a ton of money to get started.

Where's the money coming from?

Where's the revenue?

Great question.

You can either do like display ads.

What's a display ad?

Just a banner ad on a website.

And are you having to go and sell that ad to someone that wants to buy it?

You would just take Google's ad network and just put it on your website so you don't have to do anything.

So you can just click a button and it'll add adverts to your website, which you're then paid for?

Yep.

Or you could just aggregate those leads.

Like if we had dog parks in Seattle and we see on our Google Analytics that we're driving traffic to this one dog park, then we reach out to them proactively and say, hey, you notice all these customers you've been getting?

That's because I put you on my website.

Would you like to pay $300 a year or a month or whatever?