Chris Koerner

for priority placement right so i like to call this permissionless marketing you're just proactively adding these businesses to a website they have nothing to lose you have nothing to lose and then once you see traffic then you reach out to them and say hey i've been bringing you more business would you like to start paying for that interesting and how much money can someone hope to make if they execute that strategy well in your view what's realistic

With a directory website, it could be tens of dollars a month, and it could be tens of thousands of dollars a month.

But we're not talking about building another Yelp or Travelocity.

This is a zero-employee business that costs almost nothing, less than $100 to start.

But it's just a numbers game.

You're not really going to know what directory really hits until months have passed and until you have a lot of surface area for these experiments.

I hear a lot of people talking about vending machines online.

And I've always been really curious about that.

People say you can make money from vending machines.

Could you do that with $500?

Absolutely.

So if we were doing another physical business, I would go to Facebook Marketplace and I would find an existing vending machine

for $300 to $400, right?

That could be a snack or a drink vending machine.

Oftentimes, the expensive part of a vending machine is the credit card reader.

It can often cost more or as much as the whole machine itself.

And then I would use $100 to stock the machine with Costco.

Costco or Sam's Club is where all of these operators buy their snacks, believe it or not.

And then I just need one business owner to give me a chance to allow me to put the vending machine in his lobby.

Let's say it's a car repair business.