Chris Koerner

Like people want Doritos and Coke and Diet Coke.

right?

So that's all they have now.

That's where the demand is.

But the biggest needle mover on this is the location.

And it's a matter of testing, back to testing, right?

Testing what types of locations.

He landed on apartment complexes, like apartment lobbies.

He tried auto repair shops and they just weren't high volume.

But it's the type of business, kind of like directories, where if you have a hundred vending machines, you're going to have

20 of them that make $3,000 a month each.

And then you're going to have 80 of them that make $400 a month each.

But once you find out what types of locations are the most profitable, then you just start directly reaching out to those types of locations.

I've just finished writing my third book.

I haven't firmed up the title yet, but I have started mocking up some different designs.

And I've been doing this with Adobe Express, which is one of our sponsors.

What I love about Adobe Express is that it makes it so easy for me to obsess over the tiniest details, the typography, the font, the color, the text placement, the stuff that might sound petty to most people, but actually compounds to create something that stands out, something that's one better than the rest.

And designing my cover art has reminded me of how many creative things I've learned over the year.

But it's also reminded me that there are so many creative minds around me that are also sitting on their own secrets.

So I've created the One Better Guide in Adobe Express to bring those tips to you.