Chris Koerner

And then over time, I started like taking some marketing principles from previous businesses like Facebook ads, cold calling.

And I started applying them just because I didn't know how this other competitor was finding success.

I knew he was cold calling and that was working.

That's all I knew.

Remember, I didn't even know the name of his business.

And so over time, you start using your previous experiences to apply these tweaks to the business and to make it your own.

But if you do that right at the outset, right?

Like if I got a call and he said, I want to buy your broken iPhone screens.

And I said, okay, I'm going to do that.

But I don't want to just sell iPhone screens.

That's lame.

I'm going to do Samsung, right?

Pretty good chance there's not even a market for that, or there's not even a method for that.

And because of my ego, my pride, my unwillingness to just copy what's already working, I wouldn't have that successful business in my back pocket, right?

So-

If you do twist in the beginning, it's kind of like you're kind of thinking of an analogy.

Like if you're on a long road trip and you start taking detours early on, or if a flight is on a flight path and he starts like getting off track just a little bit at the beginning, he's going to end up hundreds of miles away from his destination.

But if he starts making tweaks along the way, then he'll be much closer to where he would have been anyway.

And you might reach a better destination with some of those tweaks.

Exactly.