Chris Lattner

And if your product can help solve their problems, well, hey, they might be interested in that, right?

And so if you speak to them about their problems, if you understand and you have compassion, you understand what people are working with, then you can work backwards to building an amazing product.

So the vision starts by defining the problem.

And then you can work backwards in solving technology.

And at Apple, like it's, I think pretty famously said that, you know, for every, you know, there's a hundred no's for every yes.

I would refine that to say that there's a hundred not yet's for every yes.

But famously, if you go back to the iPhone, for example, right?

The iPhone one, I read, I mean, many people laughed at it because it didn't have 3G.

It didn't have copy and paste.

right?

And then a year later, okay, finally it has 3G, but it still doesn't have copy and paste.

It's a joke.

Nobody will ever use this product, blah, blah, blah, blah, blah, blah, blah, right?

Well, year three, it had copy and paste and people stopped talking about it, right?

And so being laser focused and having conviction and understanding what the core problems are and giving the team the space to be able to build the right tech is really important.

Also, I mean, you come back to recruiting,

You have to pay well.

So we have to pay industry-leading salaries and have good benefits and things like this.

That's a big piece.

We're a remote-first company, and so we have to... So remote-first has a very strong set of pros and cons.