Chris Masterjohn

That was his discovery.

And he's the guy that chaired the conference that led to the Time Magazine cover.

So I'm not pulling this out of my ass.

I'm pulling this out of my having read Daniel Steinberg's papers.

And so he was, this is how olive oil became the darling of the Mediterranean diet, which is, so the Mediterranean diet is kind of funny because it's not that, it's very loosely based on what they eat in the Mediterranean.

And it's really just kind of like a branding thing where they said like, okay, well, this diet is good enough for us to say, eat this, this, this, and this, and we're going to call it Mediterranean.

But anyway, yeah.

So what happened was after the LA Veterans Administration hospital study showed in 1960, well, actually they published it a few years later.

So somewhere in the early 70s, it's kind of looking like seed oils cause cancer.

And so they're looking at that and they're like, well, maybe corn oil is not the best.

And they're like, well, we already told people to eat the corn oil because they can't eat the saturated fat.

So we can't tell them to go back to the butter.

So what are we going to tell them to eat?

And they were like, well, olive oil is a nice balance.

It's kind of in between the two.

It's not saturated fat, but it's probably not going to cause cancer like we're worried about this.

And so olive oil is kind of born out of that.

And Steinberg's perspective on promoting olive oil as being good for heart disease was –

Steinberg is saying, I'm worried that the real problem with these lipoproteins in the blood causing the plaque is actually the seed oils that we're telling people to eat.

And so yeah, we can use cholesterol as a marker for that, but I don't know that I want to be telling people to eat corn oil.