Chris Mayer (Hisense)

speaker
243 appearances 1 recordings 1 series first heard Jul 2026 last heard 9 Jul

Chris Mayer (Hisense)’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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should know the standards that they're looking for.
They should understand whether it's anti-glare or not.
They'll be able to see those things represented pretty clearly in information.
Hisense, one of the reasons why I've stayed at this company for so long is that we are really, really transparent with our information.
And it is quite interesting as you go down the range and we go, OK, well, I'm going to look at the entry level offerings by most brands.
And it does get as you just kind of hit the nail on, it gets a bit more confusing because now we're not saying mini LED.
Now we're not saying really anything.
We know it's an LCD TV.
Is it direct lit?
Is it edge lit?
How many lights make it up?
What does it actually do for me?
And so we're very clear here at iSense, you know, every single one of our TVs, except for the Canvas TV, which we very clearly say is a direct lit TV.
And for your listeners directly, it means that it's lit from behind, facing towards the viewer.
That is by far, I think the industry has agreed, the de facto way that you should light a TV.
And edge lighting is essentially lighting from the side using mirror systems.
It's kind of cheating a backlight system.
And it was good when it was invented about 70 million years ago.
But really, it's not something that consumers should be with the amount of choice that you just highlighted that they can have.
They shouldn't be walking home with an edge-lit TV unless it's a specialty product like a canvas or a frame or any of those products where that is actually designed to be able to go down to 5% brightness.
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