Chris Olson

that's referred to throughout scripture.

So yeah, it's a dangerous master, truly is.

twice the price.

How do you do that?

It's a huge problem and it's been happening in the industry for decades.

Everybody knows about it.

I didn't know.

Yeah, everybody in the industry at our level understands what's happening.

And basically it involves companies that will receive a call from some individual, usually someone with a retirement account,

who believes that they need to buy gold.

And it's a good idea.

You want to get gold.

But where do you go to get it?

And so it's a trust-based transaction in the first place.

Some major media figure has endorsed them as they tried to get you to endorse them.

For large sums of money.

And now that media figure's entire audience is a potential customer now and a potential trusting customer who doesn't understand the way money works or how gold works.

Because as we've discussed, it's not a topic of daily conversation or activity for people.

Yep.

And so not knowing how it works, they call them up and they say...