Chris Olson

It's got multiple layers of friction that have been added into that product.

Of course.

Right.

And that's all friction.

Yeah.

But, you know, if you wanted to buy gold at the spot price, the only way to do that is to actually buy futures contracts on the commodity exchanges, which is where that price is being ultimately set.

Right.

But that's usually not the best option for your average investor.

You don't have possession and control of it.

And if you want to take possession and control of it, you're going to add some friction back into the asset.

Well, technically, 100% of our customers take delivery as it's strictly defined under the law, which means it leaves our possession and it's going to go to either a qualified depository that's acting as an agent of the customer, or it's going to go directly into the possession of that customer physically.

So the percentage that takes it home and

you know buries it somewhere in their backyard or wherever uh it's it's probably north of 50 percent really yep like real amounts of gold real amounts of gold and silver damn we've got a new partner it's a company called cowboy colostrum it's a brand that is serious about actual health and the product is designed to work with your body not against your body

Right.

But profit and value is not always expressed in dollar terms.

Well, there's a lot of value to having your wealth under your control and in your private possession, which...

Maybe it's worth the trade-off of not having dividends being distributed from the asset.

What do you think the value is?

Well, you have sovereignty.

You have control.