Chris van Tulleken

We've got to be inventive.

It's an opportunity to socialise.

Everyone has enjoyed a good laugh at our expense.

For me, the wellness point is much... I want to drill into the flapjack stuff more and go, the idea of bringing baked goods, if you turn up to someone's house, it's so much nicer than a bottle of wine.

People love it.

Right, Chris, we're talking about calcium and calcium feels to me very deeply embedded in our lives.

That when we were kids, I remember getting milk at school, we had to put the straw through the little foil cap and being sort of told to drink your milk as a good thing.

Milk and calcium, I think in our minds are very linked.

And I think about it every time I go abroad to a country where milk is not the way you start the day.

You don't have milk on cereal, milk and coffee.

It's not part of the ritual of life in a way that it is in the UK.

Right.

There are other sources of calcium.

I think a lot of the link between milk and calcium is that calcium is white.

We know that chalk has calcium in it.

That's white.

Bones have calcium in it.

They're white.

Milk is white.

Teeth are white.