Chris Voss

Right.

Right.

Yeah, no, and it's dead on. Plus, if you hear something from the other side that's insane.

Yeah, no, and it's dead on. Plus, if you hear something from the other side that's insane.

Yeah, no, and it's dead on. Plus, if you hear something from the other side that's insane.

All right, so if that's true, here's what would flatter me about that. Okay. The people that really study our stuff At some point in time, they start within the confines of what we refer to as a discipline. Think of it as a martial art. They start coming up with new stuff on their own. And I'll ask them, like, where did you hear that? And they, I probably got it from you.

All right, so if that's true, here's what would flatter me about that. Okay. The people that really study our stuff At some point in time, they start within the confines of what we refer to as a discipline. Think of it as a martial art. They start coming up with new stuff on their own. And I'll ask them, like, where did you hear that? And they, I probably got it from you.

All right, so if that's true, here's what would flatter me about that. Okay. The people that really study our stuff At some point in time, they start within the confines of what we refer to as a discipline. Think of it as a martial art. They start coming up with new stuff on their own. And I'll ask them, like, where did you hear that? And they, I probably got it from you.

And I'll think, well, that's nuanced enough that I'd have remembered thinking that up, which means you thought it up. But you've studied it so much that you've just got to this higher level. In martial arts, they say you study the master until you're making up your own rules and it still fits. Yeah. And that's where it goes. Yeah, that's a cool thing. That's a very cool thing. I love that.

And I'll think, well, that's nuanced enough that I'd have remembered thinking that up, which means you thought it up. But you've studied it so much that you've just got to this higher level. In martial arts, they say you study the master until you're making up your own rules and it still fits. Yeah. And that's where it goes. Yeah, that's a cool thing. That's a very cool thing. I love that.

And I'll think, well, that's nuanced enough that I'd have remembered thinking that up, which means you thought it up. But you've studied it so much that you've just got to this higher level. In martial arts, they say you study the master until you're making up your own rules and it still fits. Yeah. And that's where it goes. Yeah, that's a cool thing. That's a very cool thing. I love that.

I don't try to turn it off, but then the issue is what's the intent? Yeah. So if your intent is to manipulate, your heart's in the wrong place. Your intent is to connect on whatever you do for a living. Like my intent is to connect. My intent is you and I, whoever you and I are, that we have this phenomenal relationship of trust and prosperity that spans at least 20 years.

I don't try to turn it off, but then the issue is what's the intent? Yeah. So if your intent is to manipulate, your heart's in the wrong place. Your intent is to connect on whatever you do for a living. Like my intent is to connect. My intent is you and I, whoever you and I are, that we have this phenomenal relationship of trust and prosperity that spans at least 20 years.

I don't try to turn it off, but then the issue is what's the intent? Yeah. So if your intent is to manipulate, your heart's in the wrong place. Your intent is to connect on whatever you do for a living. Like my intent is to connect. My intent is you and I, whoever you and I are, that we have this phenomenal relationship of trust and prosperity that spans at least 20 years.

Now your description of what you were just talking about was because your intent was to deliver a great customer experience and have people want to come back and be patrons of the restaurant and recommend the restaurant, as opposed to you trying to max the profits.

Now your description of what you were just talking about was because your intent was to deliver a great customer experience and have people want to come back and be patrons of the restaurant and recommend the restaurant, as opposed to you trying to max the profits.

Now your description of what you were just talking about was because your intent was to deliver a great customer experience and have people want to come back and be patrons of the restaurant and recommend the restaurant, as opposed to you trying to max the profits.

Now you do want to max the profits, but if it's your primary intent, you become a mercenary, you become transactional, and people don't want to come back because they smell it. Yeah. But if your intent is to deliver great experience that people want to tell their friends about because they're proud to be your ambassador because you're not going to let them down.

Now you do want to max the profits, but if it's your primary intent, you become a mercenary, you become transactional, and people don't want to come back because they smell it. Yeah. But if your intent is to deliver great experience that people want to tell their friends about because they're proud to be your ambassador because you're not going to let them down.

Now you do want to max the profits, but if it's your primary intent, you become a mercenary, you become transactional, and people don't want to come back because they smell it. Yeah. But if your intent is to deliver great experience that people want to tell their friends about because they're proud to be your ambassador because you're not going to let them down.