Chris Williamson

What we think is if people aren't listening, if I shout louder, they're gonna pay attention.

What we don't realize is that actually turns everybody off.

Because if you just see someone throwing soup over a Van Gogh painting, turning the canals of Venice green, gluing themselves to the M25 in London and stopping people from being able to get to work,

it gets attention, but you're not looking for attention, you're looking for conviction.

You're trying to compel people to believe the thing that you believe.

And I think that it does the opposite.

And I understand why it's so seductive because you think making – it's cool to your own side to do something flaming, sword-wielding, truth-teller.

I'm going to charge through and look at how cool it is.

But making somebody feel stupid or embarrassed or inconvenienced or upset is a really bad way to change minds.

So I think –

if people really care about changing minds, they need to realize, and assuming that they think that they're correct, they need to realize that intellectual chasm from where they are and where other people are.

And you go, okay, I'm going to take you one step at a time.

So even if you were to accept that the science and all of the stuff that the climate change people believe in is accurate, I still think...

that the strategies that they're using aren't going to be effective because I think it turns more people off.

Right.

They're scolding.

They're shrieking, scolding, and they're not the type of people that you want to talk to, so you avoid them.

Looking down from on high.

Looking down from on high.

Yeah, it's my British heritage.