Chris Yano

When I got into business, I didn't get into the business thinking about selling it. I was just trying to make a decent living. But then as I got smarter in business, I thought, okay, maybe I can build something really meaningful here that I could sell someday or bring my kids into if they wanted to. None of them want to be in my business. That's okay.

When I got into business, I didn't get into the business thinking about selling it. I was just trying to make a decent living. But then as I got smarter in business, I thought, okay, maybe I can build something really meaningful here that I could sell someday or bring my kids into if they wanted to. None of them want to be in my business. That's okay.

But then it was like, hey, I had a number in mind. I thought...

But then it was like, hey, I had a number in mind. I thought...

man if i can get this company to 20 million dollars i'm gonna feel really successful and we hit that and passed it and by the way that was a like an empty number for me it was just a goal but i thought okay i'm not doing this again because i typically want to say if i say i want to be a hundred million dollar company tommy it's not because i want to be a hundred it's not the hundred million dollar you should focus on it's to what i've built to get to the hundred million and the impact that we're having in a hundred million dollar company

man if i can get this company to 20 million dollars i'm gonna feel really successful and we hit that and passed it and by the way that was a like an empty number for me it was just a goal but i thought okay i'm not doing this again because i typically want to say if i say i want to be a hundred million dollar company tommy it's not because i want to be a hundred it's not the hundred million dollar you should focus on it's to what i've built to get to the hundred million and the impact that we're having in a hundred million dollar company

Yeah, man. So it's cool to come on right after we were just together in Vegas. Yeah. Because I got to try and separate. What can I talk about? What can I talk about? I'm just kidding. No, we had a great time because we talked a lot about business, which we get to do, which is anytime we're together.

Yeah, man. So it's cool to come on right after we were just together in Vegas. Yeah. Because I got to try and separate. What can I talk about? What can I talk about? I'm just kidding. No, we had a great time because we talked a lot about business, which we get to do, which is anytime we're together.

Yeah. Anna's like, no, we're not talking about business, Tommy.

Yeah. Anna's like, no, we're not talking about business, Tommy.

Anna's my wife. Yeah. So just a quick update. I know last time I was on, I was, I think it was towards the end of last year. We were kind of finalizing integration from the sale of the business, you know, so I still rolled 30%. So I'm still in it, as you know, and like have a whole other new phase I got to go through here.

Anna's my wife. Yeah. So just a quick update. I know last time I was on, I was, I think it was towards the end of last year. We were kind of finalizing integration from the sale of the business, you know, so I still rolled 30%. So I'm still in it, as you know, and like have a whole other new phase I got to go through here.

But yeah, I mean, co-founder of Rhino still, um, along with Anna, the CMO, I have taken over the marketing role and Rhino is just now one of four companies that I'm the over the, all the marketing for. So I'm still leading, you know, like I'm in the Rhino office every single day. I still have a leadership role in Rhino.

But yeah, I mean, co-founder of Rhino still, um, along with Anna, the CMO, I have taken over the marketing role and Rhino is just now one of four companies that I'm the over the, all the marketing for. So I'm still leading, you know, like I'm in the Rhino office every single day. I still have a leadership role in Rhino.

So it's kind of like weird not having the title, but I'm still doing the same things. Because really anything that's like franchise relationships, OEM relationships, private equity relationships, I take lead on all those things because I'm the one with the majority of the relationships. Right. So that is still my life today.

So it's kind of like weird not having the title, but I'm still doing the same things. Because really anything that's like franchise relationships, OEM relationships, private equity relationships, I take lead on all those things because I'm the one with the majority of the relationships. Right. So that is still my life today.

But, you know, like I told you, I have this whole next phase of growth I got to go through. But like we were talking about is this is like a new era of digital marketing that we're in. Like, it's not the same. This is significantly harder. What we're talking about was to be an elite digital marketing company today. You cannot just do lead generation like those days are gone.

But, you know, like I told you, I have this whole next phase of growth I got to go through. But like we were talking about is this is like a new era of digital marketing that we're in. Like, it's not the same. This is significantly harder. What we're talking about was to be an elite digital marketing company today. You cannot just do lead generation like those days are gone.

There's so much more to being an elite partner in digital marketing today. And mainly because there's so many tools that you can use to track everything that make it easy for the actual customer to see exactly what you're doing. Because transparency, one of the biggest core values of mine is and has been since the beginning is just be honest.

There's so much more to being an elite partner in digital marketing today. And mainly because there's so many tools that you can use to track everything that make it easy for the actual customer to see exactly what you're doing. Because transparency, one of the biggest core values of mine is and has been since the beginning is just be honest.