Chris Yano

Like if you had a shitty month, it's crystal clear you had a bad month. If you have a, you know, if you had a good month, it's crystal clear that you had a good month. Like there's no questioning what the end result is. And if you don't, if you have that kind of relationship with your customers, then you maintain trust. If you lose the trust, that's, you know, when it goes downhill.

Like if you had a shitty month, it's crystal clear you had a bad month. If you have a, you know, if you had a good month, it's crystal clear that you had a good month. Like there's no questioning what the end result is. And if you don't, if you have that kind of relationship with your customers, then you maintain trust. If you lose the trust, that's, you know, when it goes downhill.

Still is. Easy to point the finger at Mark.

Still is. Easy to point the finger at Mark.

Yeah, I think that, well, what you're kind of hitting on is the point of this is, you know, lead generate, like for all the listeners, Let me explain to you what I believe this new era of digital marketing is to kind of walk you through the process. You cool with that? Yeah. Okay. So think of an end-to-end solution, right?

Yeah, I think that, well, what you're kind of hitting on is the point of this is, you know, lead generate, like for all the listeners, Let me explain to you what I believe this new era of digital marketing is to kind of walk you through the process. You cool with that? Yeah. Okay. So think of an end-to-end solution, right?

So I've been generating leads for home services businesses only for the last now 17 years. Only. That's it. That's been my job is generating business for contractors, both home services, home improvements. Okay. But we've also listened to every single phone call since the beginning. So that way, I always knew for any customer of every call that came in, not all of those that came from what we did.

So I've been generating leads for home services businesses only for the last now 17 years. Only. That's it. That's been my job is generating business for contractors, both home services, home improvements. Okay. But we've also listened to every single phone call since the beginning. So that way, I always knew for any customer of every call that came in, not all of those that came from what we did.

Some of them are repeat and referral business. That's a big chunk of what the business is. As long as you're running a good business, you have a lot of repeat business. So I just wanted to know, I wanted the customers to know, did we do a good job? Yes or no? Because it allows me to hold my team accountable too, right? There's KPIs in there to find out, are we doing a good job or not?

Some of them are repeat and referral business. That's a big chunk of what the business is. As long as you're running a good business, you have a lot of repeat business. So I just wanted to know, I wanted the customers to know, did we do a good job? Yes or no? Because it allows me to hold my team accountable too, right? There's KPIs in there to find out, are we doing a good job or not?

Whether it's PPC, SEO, social media, OTT, whatever it is. But I want to be able to see for every lead that came in, how many came from what lead source and at what cost per lead? One metric. OK, second piece is, is that how did your team perform on it? Because you have accountability as well as the customer, right? Like you can't just blame us.

Whether it's PPC, SEO, social media, OTT, whatever it is. But I want to be able to see for every lead that came in, how many came from what lead source and at what cost per lead? One metric. OK, second piece is, is that how did your team perform on it? Because you have accountability as well as the customer, right? Like you can't just blame us.

I have to because I, you know, like if I can only work with so many people in one market, I certainly want to work with those who can keep going and who are fixing the problems. Because because we're listening to every phone call, we're doing CSR assessments every month anyhow, because I also want to know, is it a us problem? Is it a you problem? Is it a we problem? Is there no problem?

I have to because I, you know, like if I can only work with so many people in one market, I certainly want to work with those who can keep going and who are fixing the problems. Because because we're listening to every phone call, we're doing CSR assessments every month anyhow, because I also want to know, is it a us problem? Is it a you problem? Is it a we problem? Is there no problem?

You know, even you can solve that by a couple of things. One, are we doing our job bringing in good quality leads or legit bookable leads? And how are you performing on them? This is the other piece of it. So most agencies will do lead generation. They give you some sort of call report. It's not a call. It's not CSR assessments, you know, and coaching. We see a booking problem.

You know, even you can solve that by a couple of things. One, are we doing our job bringing in good quality leads or legit bookable leads? And how are you performing on them? This is the other piece of it. So most agencies will do lead generation. They give you some sort of call report. It's not a call. It's not CSR assessments, you know, and coaching. We see a booking problem.

We have internal coaches. You know, some people have them, but we have them and we can put them in house to go fix your code, you know, fix your CSRs. I want you to book the leads too.

We have internal coaches. You know, some people have them, but we have them and we can put them in house to go fix your code, you know, fix your CSRs. I want you to book the leads too.

it makes me a better partner if you're booking leads because you start to grow make more you spend more money right it's perfect the last piece of this was you know i brought in ara this year to rhinox to talk about our new like more integrated relationship with service titan and the point of that was whether you're using service titan you're using house go pro you're using whatever serum that you're using if i could attach every dollar that was sold to every lead source then we should have the perfect picture of exactly what to spend we should know what our return is

it makes me a better partner if you're booking leads because you start to grow make more you spend more money right it's perfect the last piece of this was you know i brought in ara this year to rhinox to talk about our new like more integrated relationship with service titan and the point of that was whether you're using service titan you're using house go pro you're using whatever serum that you're using if i could attach every dollar that was sold to every lead source then we should have the perfect picture of exactly what to spend we should know what our return is