Chris Yano
speaker
120 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Chris Yano’s voice in public audio — every appearance, attributed to the second.
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Appearances
If I got to spend every dollar I spend, I'm getting eight in return. We keep spending more dollars. But if I take all that work off of the plate of the customer, the contractor, and just automate it, do it for them, it should give them a clear picture on what's working and what's not. And that's broken down by...
If it's garage door service, if it's install, if it's AC installation, AC service, if it's drain cleaning leads, whatever. If you break it down by service and by lead source, like, shouldn't you have a crystal clear picture in what the formula is to scale the business?
Lead attribution issues.
Yeah. Well, the good news about on my end is thankfully with the API integrations, it's just pulling the end result of the sale to and attaching it to the lead by customer name, customer name address. The piece that's been missing is I wanted to be able to attach pending revenue, like proposed revenue that didn't close should also be something that you're giving credit to your market.
So that's revenue.
That's right. Or is it now? with this new era of digital marketing. Like, and yes, I can't, I'm not responsible for making your sales for you, but I should be responsible for helping. You're a little bit more sophisticated. There's some that aren't sophisticated or have as many people to go and pull that data. I know that. That's why we've been doing it for a lot of the contractors is,
If I could help give them that info, hey, of all this, the book stuff that came in, yes, you only closed X, but you still have Y that's impending proposals. If you attach that in, what would we look like as a marketing company for you? Will we look better to you?
Because that's how you maintain this trust with everyone is I'll bring in the lead, I'll track the lead, I'll listen to your CSRs, and then I'll track it all the way through your CRM to see how are you actually performing on it too.
It was emotional connection to it.
Yeah. Listen, if you want to scale your business to any size and you're in that home services, home improvement space, that is the platform that I believe you should be on. Or some, if you're smaller. You've got to be on something.
But the best thing that I love about just this phase of marketing that we're in in general and the conversations that you and I get to have are it's forced me to think about... things as I've grown this business over the years from a much larger perspective.
Like if I can serve a private equity group who has multiple brands or a company that has multiple locations, and I could offer that same service to somebody if they're 5 million, $3 million, and it's all automated for them.
Well, that's a pretty good partner, you know, because if I can bring in the lead and track it and do all the hard work for them, which I've had to do forever, and I'm tracking everything for them, they just have to perform.
Yeah, that's a big number.
Yeah, man, they're going through the motions. Yeah, and that's still a big problem. Like, even though we have some good sophisticated companies, we also have a lot of small companies. You know, like anybody in that three to 10 million range, we have a lot of customers in that space. And so they're still wearing probably multiple hats if you're on the lower end of that, figuring things out.
So, yeah, I mean, a lot of people just go through the motions and we tell them you got to make the monthly meetings. The biggest difference now is where we've really elevated our game is we're
you know reporting you know come pantheon which will have maybe making a massive announcement of pantheon which i'm really excited about is you know when i'm working with private equity i need information now like now i need to know like a perfect conversation was talking with frank demarco and he's like i don't care i'll make a business you bring me the leads let me worry about the cost i'll make a business decision it's a capacity game for them right that's what i'm just trying to fill the board fill the board fill the board fill the board well if i have access to your three-day board i can fill the board
As long as there's opportunity there. Yeah. So I can go fill the board. I wanted to be able to deliver real-time results. So that's where this thing is headed. Not only can I generate the lead, I can track it all the way through and everything's real-time.
Whether you haven't even went and run the job yet, I can still capture all the front-end data, cost per lead, how many leads, booking rate, right then real-time, boom. And you can log in. You can log in every day, look to see how your different locations were performing.
So to anybody who's listening, this sounds overly complicated. It is overly complicated. You have to build a lot of these things out. But that's the point is we've done it for you. Being part of an elite digital marketing company is creating all this stuff and doing it for the customer.
Showing 21–40 of 120 · page 2 of 6
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