Chris Yano

If I got to spend every dollar I spend, I'm getting eight in return. We keep spending more dollars. But if I take all that work off of the plate of the customer, the contractor, and just automate it, do it for them, it should give them a clear picture on what's working and what's not. And that's broken down by...

If I got to spend every dollar I spend, I'm getting eight in return. We keep spending more dollars. But if I take all that work off of the plate of the customer, the contractor, and just automate it, do it for them, it should give them a clear picture on what's working and what's not. And that's broken down by...

If it's garage door service, if it's install, if it's AC installation, AC service, if it's drain cleaning leads, whatever. If you break it down by service and by lead source, like, shouldn't you have a crystal clear picture in what the formula is to scale the business?

If it's garage door service, if it's install, if it's AC installation, AC service, if it's drain cleaning leads, whatever. If you break it down by service and by lead source, like, shouldn't you have a crystal clear picture in what the formula is to scale the business?

Lead attribution issues.

Lead attribution issues.

Yeah. Well, the good news about on my end is thankfully with the API integrations, it's just pulling the end result of the sale to and attaching it to the lead by customer name, customer name address. The piece that's been missing is I wanted to be able to attach pending revenue, like proposed revenue that didn't close should also be something that you're giving credit to your market.

Yeah. Well, the good news about on my end is thankfully with the API integrations, it's just pulling the end result of the sale to and attaching it to the lead by customer name, customer name address. The piece that's been missing is I wanted to be able to attach pending revenue, like proposed revenue that didn't close should also be something that you're giving credit to your market.

So that's revenue.

So that's revenue.

That's right. Or is it now? with this new era of digital marketing. Like, and yes, I can't, I'm not responsible for making your sales for you, but I should be responsible for helping. You're a little bit more sophisticated. There's some that aren't sophisticated or have as many people to go and pull that data. I know that. That's why we've been doing it for a lot of the contractors is,

That's right. Or is it now? with this new era of digital marketing. Like, and yes, I can't, I'm not responsible for making your sales for you, but I should be responsible for helping. You're a little bit more sophisticated. There's some that aren't sophisticated or have as many people to go and pull that data. I know that. That's why we've been doing it for a lot of the contractors is,

If I could help give them that info, hey, of all this, the book stuff that came in, yes, you only closed X, but you still have Y that's impending proposals. If you attach that in, what would we look like as a marketing company for you? Will we look better to you?

If I could help give them that info, hey, of all this, the book stuff that came in, yes, you only closed X, but you still have Y that's impending proposals. If you attach that in, what would we look like as a marketing company for you? Will we look better to you?

Because that's how you maintain this trust with everyone is I'll bring in the lead, I'll track the lead, I'll listen to your CSRs, and then I'll track it all the way through your CRM to see how are you actually performing on it too.

Because that's how you maintain this trust with everyone is I'll bring in the lead, I'll track the lead, I'll listen to your CSRs, and then I'll track it all the way through your CRM to see how are you actually performing on it too.

It was emotional connection to it.

It was emotional connection to it.

Yeah. Listen, if you want to scale your business to any size and you're in that home services, home improvement space, that is the platform that I believe you should be on. Or some, if you're smaller. You've got to be on something.

Yeah. Listen, if you want to scale your business to any size and you're in that home services, home improvement space, that is the platform that I believe you should be on. Or some, if you're smaller. You've got to be on something.