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Chris Yano

👤 Person
240 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

But the best thing that I love about just this phase of marketing that we're in in general and the conversations that you and I get to have are it's forced me to think about... things as I've grown this business over the years from a much larger perspective.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

But the best thing that I love about just this phase of marketing that we're in in general and the conversations that you and I get to have are it's forced me to think about... things as I've grown this business over the years from a much larger perspective.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Like if I can serve a private equity group who has multiple brands or a company that has multiple locations, and I could offer that same service to somebody if they're 5 million, $3 million, and it's all automated for them.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Like if I can serve a private equity group who has multiple brands or a company that has multiple locations, and I could offer that same service to somebody if they're 5 million, $3 million, and it's all automated for them.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Well, that's a pretty good partner, you know, because if I can bring in the lead and track it and do all the hard work for them, which I've had to do forever, and I'm tracking everything for them, they just have to perform.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Well, that's a pretty good partner, you know, because if I can bring in the lead and track it and do all the hard work for them, which I've had to do forever, and I'm tracking everything for them, they just have to perform.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Yeah, that's a big number.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Yeah, that's a big number.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Yeah, man, they're going through the motions. Yeah, and that's still a big problem. Like, even though we have some good sophisticated companies, we also have a lot of small companies. You know, like anybody in that three to 10 million range, we have a lot of customers in that space. And so they're still wearing probably multiple hats if you're on the lower end of that, figuring things out.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Yeah, man, they're going through the motions. Yeah, and that's still a big problem. Like, even though we have some good sophisticated companies, we also have a lot of small companies. You know, like anybody in that three to 10 million range, we have a lot of customers in that space. And so they're still wearing probably multiple hats if you're on the lower end of that, figuring things out.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

So, yeah, I mean, a lot of people just go through the motions and we tell them you got to make the monthly meetings. The biggest difference now is where we've really elevated our game is we're

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

So, yeah, I mean, a lot of people just go through the motions and we tell them you got to make the monthly meetings. The biggest difference now is where we've really elevated our game is we're

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

you know reporting you know come pantheon which will have maybe making a massive announcement of pantheon which i'm really excited about is you know when i'm working with private equity i need information now like now i need to know like a perfect conversation was talking with frank demarco and he's like i don't care i'll make a business you bring me the leads let me worry about the cost i'll make a business decision it's a capacity game for them right that's what i'm just trying to fill the board fill the board fill the board fill the board well if i have access to your three-day board i can fill the board

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

you know reporting you know come pantheon which will have maybe making a massive announcement of pantheon which i'm really excited about is you know when i'm working with private equity i need information now like now i need to know like a perfect conversation was talking with frank demarco and he's like i don't care i'll make a business you bring me the leads let me worry about the cost i'll make a business decision it's a capacity game for them right that's what i'm just trying to fill the board fill the board fill the board fill the board well if i have access to your three-day board i can fill the board

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

As long as there's opportunity there. Yeah. So I can go fill the board. I wanted to be able to deliver real-time results. So that's where this thing is headed. Not only can I generate the lead, I can track it all the way through and everything's real-time.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

As long as there's opportunity there. Yeah. So I can go fill the board. I wanted to be able to deliver real-time results. So that's where this thing is headed. Not only can I generate the lead, I can track it all the way through and everything's real-time.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Whether you haven't even went and run the job yet, I can still capture all the front-end data, cost per lead, how many leads, booking rate, right then real-time, boom. And you can log in. You can log in every day, look to see how your different locations were performing.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

Whether you haven't even went and run the job yet, I can still capture all the front-end data, cost per lead, how many leads, booking rate, right then real-time, boom. And you can log in. You can log in every day, look to see how your different locations were performing.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

So to anybody who's listening, this sounds overly complicated. It is overly complicated. You have to build a lot of these things out. But that's the point is we've done it for you. Being part of an elite digital marketing company is creating all this stuff and doing it for the customer.

The Home Service Expert Podcast
Transforming Data into More Calls and Better Conversions

So to anybody who's listening, this sounds overly complicated. It is overly complicated. You have to build a lot of these things out. But that's the point is we've done it for you. Being part of an elite digital marketing company is creating all this stuff and doing it for the customer.