Chris Yano

So now they can log into one pretty little reporting metric dashboard, whatever you want to call it, and see exactly how things are performing. We do that. We're having real conversations because let's face it, like when it comes to digital marketing, you know, we know a lot of the different companies.

So now they can log into one pretty little reporting metric dashboard, whatever you want to call it, and see exactly how things are performing. We do that. We're having real conversations because let's face it, like when it comes to digital marketing, you know, we know a lot of the different companies.

I've always played nice in the sandbox with any of the competitors because no decisions that they make are going to impact me anyway. Like I'm still running my own race. But regardless of who you choose, there's a lot of smart digital marketing companies that are out there. And there's even more home services.

I've always played nice in the sandbox with any of the competitors because no decisions that they make are going to impact me anyway. Like I'm still running my own race. But regardless of who you choose, there's a lot of smart digital marketing companies that are out there. And there's even more home services.

I use air quotes, you know, specific companies now, or like the OG in that space, us and blue Corona, two of the oldest companies who've been doing work with the trades, but find the one that you trust the numbers, right? Like you can legit trust the numbers and please own your website, please. And when I say own it, I don't just mean the content and the pictures in it, own the site.

I use air quotes, you know, specific companies now, or like the OG in that space, us and blue Corona, two of the oldest companies who've been doing work with the trades, but find the one that you trust the numbers, right? Like you can legit trust the numbers and please own your website, please. And when I say own it, I don't just mean the content and the pictures in it, own the site.

Whereas if you want to take your ball and go home, you could take that website and And you'll have to rebuild it and put your content back on it, which, by the way, is still a big misunderstanding with two major players in this space. I think they have great leaders at these businesses. I know them. I think they have some great services.

Whereas if you want to take your ball and go home, you could take that website and And you'll have to rebuild it and put your content back on it, which, by the way, is still a big misunderstanding with two major players in this space. I think they have great leaders at these businesses. I know them. I think they have some great services.

I still completely disagree with the customer not owning their website.

I still completely disagree with the customer not owning their website.

Yeah, but again, this is where I think it's important that transparency really matters. And that word gets thrown around a lot. What I look about it is a lead isn't just a lead. Like a lot of leads come through for A1 that aren't leads that your marketing company generated for you. They're just leads because you have a good brand.

Yeah, but again, this is where I think it's important that transparency really matters. And that word gets thrown around a lot. What I look about it is a lead isn't just a lead. Like a lot of leads come through for A1 that aren't leads that your marketing company generated for you. They're just leads because you have a good brand.

You've got good, great customer service and people come back and use you or there's been referrals. So new clients. New clients is the game. Like that's the game for your digital marketing company. If, yeah, you're in business for 17 years, in our case, 17 years, and we have all these ads that we know run and convert into an install, why would I want to share that with my competition?

You've got good, great customer service and people come back and use you or there's been referrals. So new clients. New clients is the game. Like that's the game for your digital marketing company. If, yeah, you're in business for 17 years, in our case, 17 years, and we have all these ads that we know run and convert into an install, why would I want to share that with my competition?

But you still have to maintain trust, right? Because people will lose trust if they think that your numbers are wrong or they think that you're charging a different management fee than you are. If you just make it clear, this is my management fee I charge every month. And do you have to run a percentage fee? In perpetuity for no matter what your spend is?

But you still have to maintain trust, right? Because people will lose trust if they think that your numbers are wrong or they think that you're charging a different management fee than you are. If you just make it clear, this is my management fee I charge every month. And do you have to run a percentage fee? In perpetuity for no matter what your spend is?

No, because at some point in time, it doesn't take any extra work. Like you have to cap your management fee at some point. Otherwise, you're just taking advantage of the client. I believe. And plus, it impacts your cost per anyway. So why the hell would you want to run the number clear up if somebody, you know, have a customer who spends a half a million dollars a month with us?

No, because at some point in time, it doesn't take any extra work. Like you have to cap your management fee at some point. Otherwise, you're just taking advantage of the client. I believe. And plus, it impacts your cost per anyway. So why the hell would you want to run the number clear up if somebody, you know, have a customer who spends a half a million dollars a month with us?

Like, I couldn't charge them a 20% management fee on a half a million dollars. That doesn't make sense. I wasn't doing that much extra work, you know, that would make up, I don't even know where we would find that. So you got to be fair. That's how you make a long time in this business is that you have to be fair.

Like, I couldn't charge them a 20% management fee on a half a million dollars. That doesn't make sense. I wasn't doing that much extra work, you know, that would make up, I don't even know where we would find that. So you got to be fair. That's how you make a long time in this business is that you have to be fair.