Chris Yano

Yeah.

Yeah.

Yeah, that part's been different because I've invested in plenty of other home services companies. I've had like ownership here and there. I'm not doing anything right. I'll give marketing advice. Maybe we're running marketing for some of them. Some have sold. But the roofing one, yeah, like I am the marketing guy for it. And I'm like, so thankfully, I got a great partner in Chad Peterman.

Yeah, that part's been different because I've invested in plenty of other home services companies. I've had like ownership here and there. I'm not doing anything right. I'll give marketing advice. Maybe we're running marketing for some of them. Some have sold. But the roofing one, yeah, like I am the marketing guy for it. And I'm like, so thankfully, I got a great partner in Chad Peterman.

So he's able to help on the operational side. And we're in a market where he's at. So that's helpful. But the key thing was, this is going to be no shocker to you. Like the only way this was going to work when we launched this new roofing company was you had to have a good GM. You had to have the right guy running it.

So he's able to help on the operational side. And we're in a market where he's at. So that's helpful. But the key thing was, this is going to be no shocker to you. Like the only way this was going to work when we launched this new roofing company was you had to have a good GM. You had to have the right guy running it.

And thankfully, we were able to leverage our friend Chad's business because they have a massive brand to get some good talent. And we got a good ops guy. We had a good GM. And then we found the right salesperson to make it work. But this person knew how to work with the suppliers. This person knew how to work in the roofing CRM. I didn't know those things.

And thankfully, we were able to leverage our friend Chad's business because they have a massive brand to get some good talent. And we got a good ops guy. We had a good GM. And then we found the right salesperson to make it work. But this person knew how to work with the suppliers. This person knew how to work in the roofing CRM. I didn't know those things.

The only thing that made me comfortable was I knew what I could generate for business for the company. As long as this has always been the fear I've had because I've had lots of opportunities to go in business in an HVAC company. The thing that always gave me heartburn was it's the operational side. Yeah. Because my side becomes, it feels like the easier part.

The only thing that made me comfortable was I knew what I could generate for business for the company. As long as this has always been the fear I've had because I've had lots of opportunities to go in business in an HVAC company. The thing that always gave me heartburn was it's the operational side. Yeah. Because my side becomes, it feels like the easier part.

It's how are we going to execute on that? Well, there's so many variables I don't know. Like the suppliers, what are we spending? What's wages? Like, are we making sure that we're OSHA compliant? Like the guys are tied off on the roofs. Like some of it I'm learning while we're in it. It's been a little bit different because, you know, I think it's easier to start a roofing business.

It's how are we going to execute on that? Well, there's so many variables I don't know. Like the suppliers, what are we spending? What's wages? Like, are we making sure that we're OSHA compliant? Like the guys are tied off on the roofs. Like some of it I'm learning while we're in it. It's been a little bit different because, you know, I think it's easier to start a roofing business.

There's not much, there's not a whole lot of upfront expense. I say that even though we've dropped... a million bucks in this thing already. It's just different, man, looking at it from that side of the coin versus the marketing side. I've learned like, yep, my side is the easier part.

There's not much, there's not a whole lot of upfront expense. I say that even though we've dropped... a million bucks in this thing already. It's just different, man, looking at it from that side of the coin versus the marketing side. I've learned like, yep, my side is the easier part.

Well, that's my background, right? So if I was, you know, that's what, but this is why it worked because, you know, Chad certainly has that with his hundred and whatever million dollar, you know, company. I trust him, right? And if I could trust somebody, it's him. But he's not in it every day either. Like we're just, you know, in weekly calls.

Well, that's my background, right? So if I was, you know, that's what, but this is why it worked because, you know, Chad certainly has that with his hundred and whatever million dollar, you know, company. I trust him, right? And if I could trust somebody, it's him. But he's not in it every day either. Like we're just, you know, in weekly calls.

but you know that's one of the questions i have is is how much just traditional i remember ishmael was saying dude everyone's doing digital these guys have more to spend these pe back companies than most what's the right mixture of digital and traditional listen i get asked this question all the time because i don't i don't play in the traditional space as a marketing company i do buy it now for redbird roofing and i'm a fan of doing all of it a variation of all of it but i think it also depends on like what do you are you looking for direct leads now or can you brand like

but you know that's one of the questions i have is is how much just traditional i remember ishmael was saying dude everyone's doing digital these guys have more to spend these pe back companies than most what's the right mixture of digital and traditional listen i get asked this question all the time because i don't i don't play in the traditional space as a marketing company i do buy it now for redbird roofing and i'm a fan of doing all of it a variation of all of it but i think it also depends on like what do you are you looking for direct leads now or can you brand like

We could at Redbird, we could afford to brand first. Right. So we spent, you know, we spent a lot of money. I would say we probably spent 6%. Let's look at 10% marketing, all in marketing budget. I probably spent 6% on traditional and the other four on digital. And I owned the digital company. That does it because I was trying to brand build as quickly as I could. And that's hard.

We could at Redbird, we could afford to brand first. Right. So we spent, you know, we spent a lot of money. I would say we probably spent 6%. Let's look at 10% marketing, all in marketing budget. I probably spent 6% on traditional and the other four on digital. And I owned the digital company. That does it because I was trying to brand build as quickly as I could. And that's hard.