Christina Molinaro

We're actually like sitting and participating and connecting with our son.

Yes.

So we have been making all of everything by hand.

So we did start in our apartment garage.

And then when we bought a house, we moved it to the basement.

And then a video went viral on TikTok and we no longer could fit in our basement and had to move into a commercial space.

And luckily one became available.

So we've been there since.

So our sales over the past five years has been about $600,000.

Is that in total or is that every year?

So like I just mentioned, our business grew through organic social media, but we've reached the point where posting alone is no longer enough.

So our question now is how do we build a sustainable way to reach parents who feel this problem before they know our product exists?

So that video, a bunch of the videos that have done well on social media were about this original side table that we had built our business on.

The one that went mega viral was right before Christmas and it was a wine table.

So you could, it would hold two glasses of wine.

So you can imagine why that went viral.

And then our sales went off and then that's when we were able to move into the commercial.

So all of our social media up to this point is just me in my woodshop explaining who I am, what we're doing, telling my story.

So now I think it's more of just like I'm in a different space.

I'm in my house showing my kid, trying to not show his face, which is, as you probably know, a sensitive topic online.