Christine Edwards
speaker
122 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Christine Edwards’s voice in public audio — every appearance, attributed to the second.
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Appearances
They can just have pure joy, pure fun, um, for however long that happens to be.
And so hearing those stories being, you know, even in person with some of these, these stories with kids who just, you know, one moment are just in, in, you know, really, really deep pain or, or, um, or just, you know, just fear or anxiety and then immersing them in something, a video game, an iPad, like whatever it happens to be and just seeing their eyes, like
their eyes light up, their like demeanor completely changed. It's just really powerful. And that's where I think for me as a non-gamer, I still have so much passion for what games represent because I get to see these moments.
I think he's like actually like permanently tethered to the foundation.
Yeah. I mean, it's definitely evolved over the years. Like when I, um, started it in 2010, it was just me, right? Like I had a hundred percent of everything that we, that we did. And so, you know, it's kind of been like, okay, like we could grow the organization. We have enough, um, or I like, I physically can't handle enough of it anymore. Okay.
I'm going to hire a new person, kind of take on like this, like specific, you know, role project management, production, communications management, whatever. So my, my role has changed, um, from just kind of like 100% hands-on in every single thing that we do to, you know, being more in a management and strategic leadership role. So most of the time at this point, my day is a lot of meetings.
It's a lot of meetings with my own team, you know, supporting our team and all the efforts that they're doing, whether it's massive fundraising campaigns that take, you know, months to plan and organize, whether it's, you know, talking about different strategies for the programs that rerun, like the Little Lights program,
or things like that, just making sure that we're really looking at what our long-term strategy is and how the various activations and things that we're doing on a day-to-day basis are really moving the needle into where we want to go. It's a lot of also working. We have a wonderful board of directors, primarily comprised of Bungie Inc. executives.
So really working with them in terms of what is that five-year roadmap? Where is it that we want to go? How do we want to represent ourselves? As the charitable arm of a bungee. How do we kind of continue to be that cultural driver? within within the company And how like what do we need to do to get there, right?
Like what it's what's the funding mechanisms that we need to do to get there Are we on track when it comes to you know? Partnering with a with a destiny community in the ways that we do do we need to think about different strategies? It's also a lot of like working directly with our partners. We have a lot of nonprofit partners that we work with and
you know day in and day out year over year and so it's you know figuring out how can we best show up for them um and how can we do that in a way that's in alignment with our with our mission and our values um ultimately so that we can make sure that all of those donor dollars that are coming to us are being put back out into the world in a way that's really going to make the world a better place
I can only imagine. Jared came on and he took a lot of work from me.
He started and I could finally let her sleep at night.
I mean, I think we spend so much time trying to figure out how we build those moments, especially on the Destiny side, obviously.
So we've put together really amazing, compelling campaigns that we do twice a year, Game to Give and Bungie Day, where we're partnering with our content creators, we're creating in-game activations, creating really fun, meaningful ways where our community can give back, and they're also receiving something really cool out of it, like the gamification.
I think we've done a really good job of gamifying A fundraising that really makes it a fun experience and something that people want to unite together on. So always participating in those events, showing up monthly when we do our Bungie Bounties for Good. It's an opportunity for us to not necessarily fundraise, but to create awareness around the organizations that we support.
um, to find, you know, different organizations that you personally might be passionate about. Like the Bunchy Foundation is like, you know, of course we always want you to, you know, come and hang out with us and support us. But ultimately we want you to find the organizations that you've, that you feel connected to and passionate about.
And if we can help educate, um, and raise awareness on those different organizations so that you can go and, you know, support them directly. I think that's, that's amazing.
Right.
What we've found, I think, on our side, on the dev side, any of the in-game activations that we've done have never detracted from the profits that Destiny has made. It's only bolstered the level of awareness in-game, the level of excitement in-game. So it's a net positive across the board. I think there can be this potential fear of...
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