Christopher Mims

speaker

246 appearances 3 recordings 3 series first heard Oct 2025 last heard 30 Apr

Christopher Mims’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 1.

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Marketplace All-in-One · Making AI work — for work · 3 Feb 2026 podcast

A lot of businesses now love using AI-based systems to record every sales call that they make and then evaluate, well, how could we have done that better?

And I have heard this really is increasing the productivity of a lot of salespeople because, you know, this AI that's always listening is like, well, what about this?

Or other salespeople have found that this works.

And so it's just there as an assistant reminding you.

Yeah, I love Clorox as an example and other examples in the book, construction companies, et cetera, because these are not the companies that you think of as being very tech forward.

But AI is allowing a lot of companies to kind of leapfrog.

So before maybe they were laggards.

And now because especially generative AI makes it easier for them to do new things, they can try out stuff that they couldn't before.

So Clorox was actually a pioneer in using generative AI, the image-based generative AI technology

to create advertisements.

Now, these are really simple advertisements.

This is like, you know, the little square ads that pop up on web pages that you're looking at.

And they just allow them to generate many more variants of, you know, snack foods that you would pair with ranch dressing because, believe it or not, Clorox owns Hidden Valley Ranch, which actually sells more every year than bottled ketchup.

Yeah, America's number one condiment.

Ads for it now powered by AI.

Yeah, they were early adopters of... I think they were using...

Microsoft's co-pilot system, which of course underneath is just ChatGPT, to be another voice in their brainstorming session.

So there's actually a fair amount of research on this.

If you ask business school students to come up with new business ideas, an individual paired with a chatbot is going to come up with more and better ideas than an individual on their own.

A team with a chatbot on the team, same thing.

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