Christopher Reid

I had no money when I started the company.

I am.

All right.

No.

Give me the update.

Yeah.

So we...

We built out a publishing business that was consumer-focused, sold it, and wasn't happy with the trajectory we were going on post-acquisition, and so bought it back and largely pivoted to a B2B-focused SaaS company.

trying to help publishers.

So first company was publishing based.

We learned a lot of lessons as a publisher and then bought the company back and repivoted towards helping publishers.

Yeah.

I mean, there's, I think with all acquisitions, there's some, there's some type

tie-in you know i think that there's like monetary tie-in stock tie-in and then also um just me wanting to you know finish you know finish the job right there's like a commitment so a lot of reasons and why did it take three years for you to realize your new home wasn't gonna be a good fit and you should spin it back out why not do it immediately or after a year

Uh, that's just that I would never do that.

Right.

I would never sell something and then not, not try and work, make it work for the, uh, for the acquire.

Oh, because it was clear.

It wasn't clear initially that it wasn't going to work.

It took some time, and then it took some time to execute a buyout.