Christopher Reid

I see.

Working with private equity firms who have to... Working with the money side is not necessarily easy.

So it's like you can kind of break the time up into... We continued to grow the company.

It was going well.

than a period where it looked like, you know, it wasn't going to be what we thought it would be.

And then a period of executing the buyout that, you know, those three things took time.

And that's, that's how you get to three years.

So I'm, I'm speaking primarily about negotiating with the PE firm who, who largely controlled us taking it back, not us raising money from private.

I'm talking about the, the PE firm that backed rebellion.

Yeah.

You have to negotiate both with the choir and with, um, the PE firm who, who, you know, has a lot of say over what, what they do.

Got it.

So we charge publishers, um, in sort of two models, right?

One model is sort of a SAS style tonnage fee.

Um,

which is on a CPM basis.

And then the other, the other way we charge is on a rev share.

Okay.

That's how we make money.

Yeah.