Christopher Reid

We can look at like just like the number of publisher retention we can look at.

What is that?

Oh, it's like 90.

Yeah, so this doesn't factor in upsell, but it's like 95%, something like that.

Again, I would have to bring on my VP of customer success to give you...

And to be fair, most ad tech, like some ad tech companies are really SaaS based where they're charging, you know, a monthly fee for something, you know, like when Domo works with a publisher is that,

is that a SaaS based ad tech company?

I mean, Domo is not an ad tech company, but they work with a lot of publishers.

Right.

Right.

But, um, so, uh,

We're a little different in that we help publishers with their entire business, whereas most ad attack companies, or I would say most exchanges, most people who transact on revenue are transacting on a piece of a publisher's revenue.

That creates a lot more variability.

Not only is there variability in terms of the publisher's volumes, but there's variability in terms of how much of that volume you're able to capture.

And so we don't have a lot of that variability.

We don't, we lose the variability piece in terms of what volume of publishers transacting that we participate in.

We are primarily helping them with all of their business, right?

So they're, they're coming to us and saying, we want you to help us optimize our entire business.

And so it's a lot less fickle than I would say typical.

Yeah.