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Christopher Reid

๐Ÿ‘ค Speaker
167 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

Maybe three months to make sure that we are properly valuing their business and properly assessing what kind of setup is going to help them the most.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

For big enterprise customers, there's a lot of work to do.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

No, we work on less than six months.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

It's on an accounting basis.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

We don't, we don't factor in, um, like our receivable timeframes into that calculation.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

Um, I mean, these numbers, like, uh, these are always, I would say right now we're probably.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

30 40 percent yep 30 what are we going to say about the numbers i was going to say that like um i don't know i know a lot of founders and and the highline numbers are often do not describe um what's actually happening underneath so i i'm i'm just i'm skeptical of the uh like

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

the usefulness of the top line number, but yeah, around 30 to 40%.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

No, we're much higher than that.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

And that's why it's like,

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

you have things are lumpy, right?

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

Like I know really, really high flying startups that their, their quarter over quarter growth is negative.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

And then the next quarter is, you know, like, you know, they'll do like 40% growth in a quarter and then they'll do nothing.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

And then one year they'll do a hundred percent or 200% in the next year.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

They'll like, it's just so all over the map that, um, me looking at my last 12 months and my next 12 months, there's so much variability that,

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

Especially as a small company, there's so much potential variability that it's hard to pin a number down.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

But I understand why you need to.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

We don't need to.

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

Why would you?

SaaS Interviews with CEOs, Startups, Founders
1390 With $3m+ in ARR and 300+ Customers, He's Making Digital Advertising Easier for Publishers

the reason why we would is because we want as a boots, like when you're bootstrapped, you're very efficient with what you do and you're very tactical.