Chuck Runyon

But then number two, the fitness industry has had tremendous growth too. So we're also riding some of those tailwinds.

But then number two, the fitness industry has had tremendous growth too. So we're also riding some of those tailwinds.

Yeah. So for people that don't know, I mean, Anytime Fitness, I think most people kind of get from the name, oh, it's 24 hours, like highlight some of the other unique points. So like what kind of what you're talking about here with the Keep Up.

Yeah. So for people that don't know, I mean, Anytime Fitness, I think most people kind of get from the name, oh, it's 24 hours, like highlight some of the other unique points. So like what kind of what you're talking about here with the Keep Up.

Yeah. So for a member, right, prior to Anytime Fitness, you'd have to drive a little bit farther to a neighborhood club. And, you know, you could only use it during the hours of, say, 5 a.m. to like 10 p.m. or 11 p.m. But with Anytime, we brought it closer to your home or work because we're in a typical strip center that you might find with your dry cleaners, your subways, your grocery stores.

Yeah. So for a member, right, prior to Anytime Fitness, you'd have to drive a little bit farther to a neighborhood club. And, you know, you could only use it during the hours of, say, 5 a.m. to like 10 p.m. or 11 p.m. But with Anytime, we brought it closer to your home or work because we're in a typical strip center that you might find with your dry cleaners, your subways, your grocery stores.

And so we're very conveniently located. But also, you can access our stores 24-7, 365. And so you can come in anytime you want. They're typically about 5,000 to 6,000 square feet, so they're a little bit smaller than a big fitness club. So they create a little bit more comfort and intimacy, yet you get all the programming and equipment you'd find in a big club.

And so we're very conveniently located. But also, you can access our stores 24-7, 365. And so you can come in anytime you want. They're typically about 5,000 to 6,000 square feet, so they're a little bit smaller than a big fitness club. So they create a little bit more comfort and intimacy, yet you get all the programming and equipment you'd find in a big club.

And so that mixture of convenience and connectivity and being part of the community really appeals to our members. So that, from a member perspective, is very convenient. But from an owner perspective, it was such a simple model because you didn't always have to be there in the clubs they operated. So your payroll costs would be lower.

And so that mixture of convenience and connectivity and being part of the community really appeals to our members. So that, from a member perspective, is very convenient. But from an owner perspective, it was such a simple model because you didn't always have to be there in the clubs they operated. So your payroll costs would be lower.

You'd have less headache of having to manage so many people in comparison to other franchise opportunities. And we gave our owners some freedom on offering things like personal training or yoga or some things they were passionate about. So it really appealed to both our franchisee as a consumer as well as our members as our consumer.

You'd have less headache of having to manage so many people in comparison to other franchise opportunities. And we gave our owners some freedom on offering things like personal training or yoga or some things they were passionate about. So it really appealed to both our franchisee as a consumer as well as our members as our consumer.

You have such a clear culture, yet you gave... franchisees some some flexibility in terms of what you allow them to offer we did and you know that is we're trying to always balance

You have such a clear culture, yet you gave... franchisees some some flexibility in terms of what you allow them to offer we did and you know that is we're trying to always balance

standardization in the franchise so that every club looked and felt the same. But yet we wanted to like amplify the community passion and personality of our owners. And that's, by the way, not always easy to do. And when done right, I mean, it's wonderful for the community and for our franchise owners. When it's done wrong, we have to fix those inconsistencies in the experience nationally.

standardization in the franchise so that every club looked and felt the same. But yet we wanted to like amplify the community passion and personality of our owners. And that's, by the way, not always easy to do. And when done right, I mean, it's wonderful for the community and for our franchise owners. When it's done wrong, we have to fix those inconsistencies in the experience nationally.

But yeah, I mean, we look at Dave and I as entrepreneurs are always fighting for our franchise owners. And in a typical franchise system, I mean, you get no decision making whatsoever. You have to run the playbook, you know, absolutely airtight. And, you know, because someone signs a check to us and it's a big part of our life savings.

But yeah, I mean, we look at Dave and I as entrepreneurs are always fighting for our franchise owners. And in a typical franchise system, I mean, you get no decision making whatsoever. You have to run the playbook, you know, absolutely airtight. And, you know, because someone signs a check to us and it's a big part of our life savings.

Dave and I want to give them a little bit more autonomy with any type of fitness they're going to have in another brand. And so we've always kind of encouraged them to bring a little bit of personality. If there's something they're passionate about locally, whether it's a type of fitness class or let's say a charitable cause, they can get behind that to do things locally.

Dave and I want to give them a little bit more autonomy with any type of fitness they're going to have in another brand. And so we've always kind of encouraged them to bring a little bit of personality. If there's something they're passionate about locally, whether it's a type of fitness class or let's say a charitable cause, they can get behind that to do things locally.