Chuck Runyon

And so it doesn't have to be standardized across the country. A couple of things people are fascinated by that if you came to our global headquarters here in Minnesota, I think we're the only corporate campus I know of that has a full-time tattoo room here in our corporate headquarters.

And so it doesn't have to be standardized across the country. A couple of things people are fascinated by that if you came to our global headquarters here in Minnesota, I think we're the only corporate campus I know of that has a full-time tattoo room here in our corporate headquarters.

And over the course of the last 15 years, I'm going to guess that we've spent over a half a million dollars on tattoos because we've had over 3,000 people get them. And we either pay for them or reimburse for them. And so the average tattoo is at least $100 to $200. And so someone will send us a photo.

And over the course of the last 15 years, I'm going to guess that we've spent over a half a million dollars on tattoos because we've had over 3,000 people get them. And we either pay for them or reimburse for them. And so the average tattoo is at least $100 to $200. And so someone will send us a photo.

They tell us a reason why they're getting this, you know, running man tattoo and they can personalize it any way they want. And so we collect these stories and it's always about some personal transformation they've made in their life or they've helped someone make, they've empowered someone to live a better life.

They tell us a reason why they're getting this, you know, running man tattoo and they can personalize it any way they want. And so we collect these stories and it's always about some personal transformation they've made in their life or they've helped someone make, they've empowered someone to live a better life.

And so it always comes back to that, you know, that purpose driven, um, benefit that we've given someone or given ourselves. And so it's, it's far bigger than just treadmills meet open 24 hours. I mean, this is really about changing lives.

And so it always comes back to that, you know, that purpose driven, um, benefit that we've given someone or given ourselves. And so it's, it's far bigger than just treadmills meet open 24 hours. I mean, this is really about changing lives.

So how in the world do you justify reimbursing 3,000 people for a tattoo is driving profit?

So how in the world do you justify reimbursing 3,000 people for a tattoo is driving profit?

You know, thankfully, I wasn't very good at the finance part of this growing up. I don't know. Don't get me wrong. We have business optics on this that we have to measure. But we also use a term here called ROEI, which is Return on Emotional Investment. And I just believe that a business can do more than just make money.

You know, thankfully, I wasn't very good at the finance part of this growing up. I don't know. Don't get me wrong. We have business optics on this that we have to measure. But we also use a term here called ROEI, which is Return on Emotional Investment. And I just believe that a business can do more than just make money.

And so I don't really know how to measure it other than the fact that, man, it's like currency for the soul, right? I mean, not everything important can be measured. And so, you know, I just know that we've literally changed a person's life. We've changed tens or hundreds of thousands of people's lives, and we may never know that impact.

And so I don't really know how to measure it other than the fact that, man, it's like currency for the soul, right? I mean, not everything important can be measured. And so, you know, I just know that we've literally changed a person's life. We've changed tens or hundreds of thousands of people's lives, and we may never know that impact.

But when our franchise owners put their head to their pillow at night and they go to sleep, man, it just feels good to know that you stand for something that is meaningful in that community at a time when, unfortunately, the world is getting to an unhealthier place. You know, our values are that, hey, we're going to help people, right, get to their best selves. It may start with fitness.

But when our franchise owners put their head to their pillow at night and they go to sleep, man, it just feels good to know that you stand for something that is meaningful in that community at a time when, unfortunately, the world is getting to an unhealthier place. You know, our values are that, hey, we're going to help people, right, get to their best selves. It may start with fitness.

It may start with coaching. It may start with empathy. But I guess that's just tough to measure other than, you know, that it's currency for the soul. It's the only way I can really state it, you know, that return on emotional investment.

It may start with coaching. It may start with empathy. But I guess that's just tough to measure other than, you know, that it's currency for the soul. It's the only way I can really state it, you know, that return on emotional investment.

And yet you guys are crushing it.

And yet you guys are crushing it.