Chuck Sillari

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Quench Your Thirst.

I just read it from Jim Cook, Boston Beer Company.

Since I read that book, I really like what Jim Cook has done with Sam Adams.

I think he's great.

You know, right now, I'm really into this tool called Hotjar that we figured out about a week ago.

I've been on it nonstop for the last week.

You know, it's great to be able to see what people are doing on your site.

You know, what attracts them, you know, what they're turned off by.

We've figured out some ways to keep people on the site longer, get them to different pages.

So I think it's a great tool.

Right now, that's what I'm using.

I wish I knew that I should have traveled more and, uh, spent a lot of time meeting interesting people.

Cause I think that's where you get your inspiration from.