Chuck
👤 SpeakerAppearances Over Time
Podcast Appearances
But we mentioned the iconic yellow and black design. That was something Cliff thought of himself. I remember the mountain cliffs even being on the editions I had when I was a student in the 80s. I don't think they have that anymore, but they have these yellow and black stripes that just...
But we mentioned the iconic yellow and black design. That was something Cliff thought of himself. I remember the mountain cliffs even being on the editions I had when I was a student in the 80s. I don't think they have that anymore, but they have these yellow and black stripes that just...
It looks, I mean, it's a genius branding move just to do that simple little thing because CliffsNotes were so identifiable from across a bookstore the night before a test or something. You could zoom over to that spinning rack of yellow and black pamphlets.
It looks, I mean, it's a genius branding move just to do that simple little thing because CliffsNotes were so identifiable from across a bookstore the night before a test or something. You could zoom over to that spinning rack of yellow and black pamphlets.
It looks, I mean, it's a genius branding move just to do that simple little thing because CliffsNotes were so identifiable from across a bookstore the night before a test or something. You could zoom over to that spinning rack of yellow and black pamphlets.
That's right. And you would open up the scarlet letter, Cliff's notes, and it would say the letter is A, the end.
That's right. And you would open up the scarlet letter, Cliff's notes, and it would say the letter is A, the end.
That's right. And you would open up the scarlet letter, Cliff's notes, and it would say the letter is A, the end.
Yeah, probably. Because it is literally A. A for awesome. No, not quite. One thing Cliff had in his corner was all his work for the Nebraska Book Company and being a traveling salesperson and all these relationships he had with bookstores because he owned the market for this. 80% of the market for guides to literature belonged to Cliff because that was just it.
Yeah, probably. Because it is literally A. A for awesome. No, not quite. One thing Cliff had in his corner was all his work for the Nebraska Book Company and being a traveling salesperson and all these relationships he had with bookstores because he owned the market for this. 80% of the market for guides to literature belonged to Cliff because that was just it.
Yeah, probably. Because it is literally A. A for awesome. No, not quite. One thing Cliff had in his corner was all his work for the Nebraska Book Company and being a traveling salesperson and all these relationships he had with bookstores because he owned the market for this. 80% of the market for guides to literature belonged to Cliff because that was just it.
I mean, I think for a long time, I mean, competitors would come along and we'll talk about that. But I think he had a number of years, maybe even decades, where everyone was just like, well, no, there's already Cliff's notes. Like, why even bother? He owns it.
I mean, I think for a long time, I mean, competitors would come along and we'll talk about that. But I think he had a number of years, maybe even decades, where everyone was just like, well, no, there's already Cliff's notes. Like, why even bother? He owns it.
I mean, I think for a long time, I mean, competitors would come along and we'll talk about that. But I think he had a number of years, maybe even decades, where everyone was just like, well, no, there's already Cliff's notes. Like, why even bother? He owns it.