Chuck

Yeah, for sure. You know, we mentioned the 60s. You just mentioned 68 for crying out loud. Yeah. Being kind of a big decade for the business, it was toward the end of that decade that things got a little rocky. It was around 1969 that a couple of things happened to sort of dampen the business, I guess, a little bit.

Yeah, for sure. You know, we mentioned the 60s. You just mentioned 68 for crying out loud. Yeah. Being kind of a big decade for the business, it was toward the end of that decade that things got a little rocky. It was around 1969 that a couple of things happened to sort of dampen the business, I guess, a little bit.

Yeah, for sure. You know, we mentioned the 60s. You just mentioned 68 for crying out loud. Yeah. Being kind of a big decade for the business, it was toward the end of that decade that things got a little rocky. It was around 1969 that a couple of things happened to sort of dampen the business, I guess, a little bit.

And this is something I didn't know, but apparently starting in 1969 and through the first bit of the 70s, the classics, people are like, hey, all these new teachers came along. They're like, hey, we don't need to read The Scarlet Letter anymore. We're going to read another unnamed book that's a little more current. And so the classics kind of fell off a little bit.

And this is something I didn't know, but apparently starting in 1969 and through the first bit of the 70s, the classics, people are like, hey, all these new teachers came along. They're like, hey, we don't need to read The Scarlet Letter anymore. We're going to read another unnamed book that's a little more current. And so the classics kind of fell off a little bit.

And this is something I didn't know, but apparently starting in 1969 and through the first bit of the 70s, the classics, people are like, hey, all these new teachers came along. They're like, hey, we don't need to read The Scarlet Letter anymore. We're going to read another unnamed book that's a little more current. And so the classics kind of fell off a little bit.

And apparently a lot of high schools and colleges started the pass fail thing. So a kid wasn't as incentivized to ace a test. They were just incentivized to pass a test. So they're like, I don't even need the cliff notes. I can just kind of fake my way through and pass this thing.

And apparently a lot of high schools and colleges started the pass fail thing. So a kid wasn't as incentivized to ace a test. They were just incentivized to pass a test. So they're like, I don't even need the cliff notes. I can just kind of fake my way through and pass this thing.

And apparently a lot of high schools and colleges started the pass fail thing. So a kid wasn't as incentivized to ace a test. They were just incentivized to pass a test. So they're like, I don't even need the cliff notes. I can just kind of fake my way through and pass this thing.

As a result, they dropped about a million bucks a year in sales up until like the mid 70s when they were like, oh, my God, what were we thinking? We got to put the Scarlet Letter back on the reading list. And we have to grade these kids according to their grade. This pass fail thing is not doing anyone any favor. It's chaos. It's chaos.

As a result, they dropped about a million bucks a year in sales up until like the mid 70s when they were like, oh, my God, what were we thinking? We got to put the Scarlet Letter back on the reading list. And we have to grade these kids according to their grade. This pass fail thing is not doing anyone any favor. It's chaos. It's chaos.

As a result, they dropped about a million bucks a year in sales up until like the mid 70s when they were like, oh, my God, what were we thinking? We got to put the Scarlet Letter back on the reading list. And we have to grade these kids according to their grade. This pass fail thing is not doing anyone any favor. It's chaos. It's chaos.

Oh, I thought that was sales.

Oh, I thought that was sales.

Oh, I thought that was sales.

Oh, I was pretty sure that was dollars. And I'm sure. If you're positive that it's units, we'll move on.

Oh, I was pretty sure that was dollars. And I'm sure. If you're positive that it's units, we'll move on.

Oh, I was pretty sure that was dollars. And I'm sure. If you're positive that it's units, we'll move on.

Oh, okay. Well, that tracks because I was 22% positive. Okay, good.

Oh, okay. Well, that tracks because I was 22% positive. Okay, good.