Claire Saffitz

speaker

254 appearances 2 recordings 2 series first heard Apr 2026 last heard 3 Jun

Claire Saffitz’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 1.

Appearances

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Planet Money · There's no business like dough business · 3 Jun 2026 podcast

Amor lives in Brooklyn, and she's been through this station more times than she can count.

But this was the first time she'd actually just stood there.

And while she was standing, she saw something that she had never seen before.

Something Jed had also missed on his many trips through the subway station.

There was a line.

At different moments at each of these Wetzel's locations, people were stopping to buy pretzels.

It was easy to miss them because the transactions were happening so quickly the lines never got super long.

But sure enough, when a subway car would pull in and a wave of people would go by on their way from one place to another, two or three of them would stop.

And whether it was because they caught the aroma of warm dough or simply because they were feeling a bit peckish and there were no other grab-and-go options around at that moment,

they decided to buy a pretzel.

And presumably, over the course of the day, this was happening enough to keep these businesses in business, which keeps guys like Ricky reinvesting in this model.

So as strange as it seems to have so many Wetzels clustered so closely together, from a business perspective, the recipe works.

Here's Jed again.

I've never heard anybody say a gog on this show before.

Congratulations.

First time for everything, I guess.

What is it that amazes you about this?

No, this was great.

Hyperfixed is produced and edited by Emma Cortland, Amore Yates, Sarisofra Sukenik, and Tori Dominguez-Peake.

The music is by the mysterious Breakmaster Cylinder and me.

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