Claire Stevens

I'm thinking about my grandmother.

I know.

I thought he'd be right.

But there's this idea of...

we like to look back at this bygone era of a simpler life, less technology, less of a rush, less comparison, less of that.

And that's what we find really, really appealing.

So they call it this idea of returnism versus futurism.

So there are some people who, in terms of

how they see the future of society.

They actually want it to go back in time.

And there are others who are very excited about technological advances.

And apparently 47% of Gen Zs want to live in the past.

Which I'm like, oh, when I was growing up, I had no desire to go back decades.

I was excited about the present and the future.

And this whole kind of, I get it served to me all the time.

And I do find it really appealing, this whole cottagecore thing.

of like being at home and it's cosy and there's a fire.

With a textured bed.

With a textured bed and you're just kind of sitting around reading and you're not getting notifications on your phone and the pace of life is slow.

And I think that is what a lot of the trad wife stuff is appealing to.