Claire Stevens

Interestingly, the research in the UK has shown there was an interesting question about like...

Who, out of like public figures, who do you think reflects like trad wife values?

And one of them was Princess Kate.

And when you think about it, there is something about the stuff that she... She's very like in nature.

It's been very much like...

by grounding herself in nature and being with her family, that has been really helpful.

And there's a bit of like a sepia tone to her images where it's this cosy, warm vibe.

And that is aspirational for a lot of people.

There's two aspects here, and one is the men who are promoting this trad wife ideal.

The other is the women who are buying into it as well.

And a lot of the trad wife content is...

It's not men who are watching the Tradwife content.

It's women.

It's me.

I love it.

Yeah.

And although many of us kind of hate watching it, there are some people who are finding it very aspirational.

And I do think there's something to be said about how for a lot of us, we feel like we were given a binary choice between

between being a girl boss or a trad wife like you kind of had to there was a girl boss era of the 2010s where it was like work work work work work don't listen to your body well now it's back with emma greed too i mean girl boss is making a return to interestingly that binary choice exactly that it's like you feel like you have to choose

like you're either emigreed or you're ballerina farm.