Claire Wang

speaker

482 appearances 13 recordings 6 series first heard Jun 2026 last heard 30 Jun

Claire Wang’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 13 in all, peaking in Jun 2026 with 13.

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The Best 5 Minute Wine Podcast · Pricing Strategist Walks Into a Wine Show-Blows Everything Up Pt. 1-4 · 18 Jun 2026 podcast

It is really the best summer wine.

I don't know what type of wine you like, Forrest, but for me, you know, on a nice summer day, sometimes I feel like having a glass of red, which is slightly chilled and sort of just very light, fruity.

And this one ticks all the boxes for me.

Okay.

Well, I guess, you know, that statement...

Firstly, it has a lot of behavioral research backing it up, right?

And, you know, the most famous one probably came from those researchers from Stanford and California Institute of Technology, where they ran this experiment.

They invited like, you know, a group of people and they split this group into two groups.

The first group, they gave them a bottle and they told them it cost $5 a bottle.

The second group, they told them that it's $45.

And as both groups are drinking their wine, they sent those people to do an MRI scan.

So they actually, you know, scan their brain activity while they are swallowing the wine.

You know, don't ask me how they get this like technical things done, but this is what they did.

And what they have found is those people who were told that they are drinking a $45 bottle genuinely enjoy the wine more.

So they can see more blood flow into the brain region where it lights up.

So, and I think the explanation behind this is that, you know, when we interpret information, we never interpret things by vacuum.

You know, we always have some sort of like knowledge and then we see things through that filter.

So even though those two wines are exactly the same, but when you were told that it's worth more, your brain is kind of preparing itself for a better experience.

And then as a result of that, it shifts your perception.

And, you know, this phenomenon, we see this all the time, not just in wine, but, you know, my background is in pricing wine.

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