Claire Wasserman

There's going to be a sort of philanthropic aspect to this. So let's just recap for a second though. What are you going to charge? Please do not undercharge for both your sake, my sake, and also your customer's sake. It's got to be mid or a little bit higher. That will make them feel better. Trust me, it'll make them feel better. However, You'll work with them on a payment plan if you need to.

So not the pay what you want model. I've tried it. It doesn't work. It also doesn't make people feel safe. You want to confidently say, I charge this amount. Actually, I'll give you a good example. I have somebody who's contemplating signing on for a six session series with me, right? And that's a little bit of money. And she said to me that she was interviewing other coaches.

So not the pay what you want model. I've tried it. It doesn't work. It also doesn't make people feel safe. You want to confidently say, I charge this amount. Actually, I'll give you a good example. I have somebody who's contemplating signing on for a six session series with me, right? And that's a little bit of money. And she said to me that she was interviewing other coaches.

So not the pay what you want model. I've tried it. It doesn't work. It also doesn't make people feel safe. You want to confidently say, I charge this amount. Actually, I'll give you a good example. I have somebody who's contemplating signing on for a six session series with me, right? And that's a little bit of money. And she said to me that she was interviewing other coaches.

And I asked her, do you feel comfortable sharing with me? Where do I fall in pricing? And she said, you're mid, you're like mid-priced and just a little bit above mid. And I was like, ooh, that's exactly what I wanted to be. I don't want to be the most expensive. That just isn't right. That's not my brand. I'm not a luxury brand. I'm of the people, right? But if she said low, I would be mortified.

And I asked her, do you feel comfortable sharing with me? Where do I fall in pricing? And she said, you're mid, you're like mid-priced and just a little bit above mid. And I was like, ooh, that's exactly what I wanted to be. I don't want to be the most expensive. That just isn't right. That's not my brand. I'm not a luxury brand. I'm of the people, right? But if she said low, I would be mortified.

And I asked her, do you feel comfortable sharing with me? Where do I fall in pricing? And she said, you're mid, you're like mid-priced and just a little bit above mid. And I was like, ooh, that's exactly what I wanted to be. I don't want to be the most expensive. That just isn't right. That's not my brand. I'm not a luxury brand. I'm of the people, right? But if she said low, I would be mortified.

And I actually would love for you to tell me that, too. If I were talking to you and also talking to some other creative agencies, tell me, Danielle, how would that make you feel?

And I actually would love for you to tell me that, too. If I were talking to you and also talking to some other creative agencies, tell me, Danielle, how would that make you feel?

And I actually would love for you to tell me that, too. If I were talking to you and also talking to some other creative agencies, tell me, Danielle, how would that make you feel?

Yes. So let's get into pipeline for a second here, because this is where you're going to be driving traffic to your product and at the same time, giving things away for free. So making you feel really good and turning on its head, the experience you're currently having, which is I hate that I have to talk about myself.

Yes. So let's get into pipeline for a second here, because this is where you're going to be driving traffic to your product and at the same time, giving things away for free. So making you feel really good and turning on its head, the experience you're currently having, which is I hate that I have to talk about myself.

Yes. So let's get into pipeline for a second here, because this is where you're going to be driving traffic to your product and at the same time, giving things away for free. So making you feel really good and turning on its head, the experience you're currently having, which is I hate that I have to talk about myself.

However, before I get into it, I actually want to circle back to a question I posed a little bit earlier. Can you think of a product that you pay for that you really love, whether it was a one-time payment, a subscription, a service where it was not cheap? And you were like, hell yeah, I got my value and more and I happily paid for it. If you don't have anything coming to mind, that's okay.

However, before I get into it, I actually want to circle back to a question I posed a little bit earlier. Can you think of a product that you pay for that you really love, whether it was a one-time payment, a subscription, a service where it was not cheap? And you were like, hell yeah, I got my value and more and I happily paid for it. If you don't have anything coming to mind, that's okay.

However, before I get into it, I actually want to circle back to a question I posed a little bit earlier. Can you think of a product that you pay for that you really love, whether it was a one-time payment, a subscription, a service where it was not cheap? And you were like, hell yeah, I got my value and more and I happily paid for it. If you don't have anything coming to mind, that's okay.

But I think it's a really good question that you and everybody watching and listening should take a second because you're not going to believe what I'm saying unless you realize that you have actually participated in this. You have enjoyed handing over your money at some time in your life.

But I think it's a really good question that you and everybody watching and listening should take a second because you're not going to believe what I'm saying unless you realize that you have actually participated in this. You have enjoyed handing over your money at some time in your life.

But I think it's a really good question that you and everybody watching and listening should take a second because you're not going to believe what I'm saying unless you realize that you have actually participated in this. You have enjoyed handing over your money at some time in your life.

Yeah. I think that sounds similar to the resistance to playing the game. I don't know. It's capitalism, right? Things are discounted. It's short-term loss for long-term gain. So there'll be supermarkets that have what's called a loss leader, where they will take certain items like eggs and charge very little for them. Or Costco does this with their hot dogs or rotisserie chicken.