Claire Wasserman

we felt really damn good paying and by the way this is assuming that you are charging something that is fair now that can be a little bit tricky right so to me what's fair is you've done really good market research which sometimes is harder depending on the field that you're in you know for example if you're a speaker you know a lot of times people aren't talking about how much they charge

we felt really damn good paying and by the way this is assuming that you are charging something that is fair now that can be a little bit tricky right so to me what's fair is you've done really good market research which sometimes is harder depending on the field that you're in you know for example if you're a speaker you know a lot of times people aren't talking about how much they charge

we felt really damn good paying and by the way this is assuming that you are charging something that is fair now that can be a little bit tricky right so to me what's fair is you've done really good market research which sometimes is harder depending on the field that you're in you know for example if you're a speaker you know a lot of times people aren't talking about how much they charge

for their speaking gigs or they charge for brand deals, right? So you're really going to need to talk to people and say, are you willing to share a ballpark of how much you charge? And the reason I'm asking is so that we're not undercutting each other. Because if we all try to charge less than our counterparts, that becomes a race to the bottom and nobody wins.

for their speaking gigs or they charge for brand deals, right? So you're really going to need to talk to people and say, are you willing to share a ballpark of how much you charge? And the reason I'm asking is so that we're not undercutting each other. Because if we all try to charge less than our counterparts, that becomes a race to the bottom and nobody wins.

for their speaking gigs or they charge for brand deals, right? So you're really going to need to talk to people and say, are you willing to share a ballpark of how much you charge? And the reason I'm asking is so that we're not undercutting each other. Because if we all try to charge less than our counterparts, that becomes a race to the bottom and nobody wins.

We're all going to go out of business because of it. So do make sure you are talking to other people about the rate. You will pick a rate that is mid- or a little bit higher than mid. And that's just a suggestion for you. That's not my suggestion to everybody. Depending on the kind of brand you have, perhaps you need to be charging the top. You want to be a luxury brand.

We're all going to go out of business because of it. So do make sure you are talking to other people about the rate. You will pick a rate that is mid- or a little bit higher than mid. And that's just a suggestion for you. That's not my suggestion to everybody. Depending on the kind of brand you have, perhaps you need to be charging the top. You want to be a luxury brand.

We're all going to go out of business because of it. So do make sure you are talking to other people about the rate. You will pick a rate that is mid- or a little bit higher than mid. And that's just a suggestion for you. That's not my suggestion to everybody. Depending on the kind of brand you have, perhaps you need to be charging the top. You want to be a luxury brand.

For somebody else, they go, no, I'm not really a luxury brand. I really want to help people. We're going to get into that because you are going to be giving things away for free. And that's going to be part of your pipeline. That's going to be part of the marketing. Free is marketing. Product is paid.

For somebody else, they go, no, I'm not really a luxury brand. I really want to help people. We're going to get into that because you are going to be giving things away for free. And that's going to be part of your pipeline. That's going to be part of the marketing. Free is marketing. Product is paid.

For somebody else, they go, no, I'm not really a luxury brand. I really want to help people. We're going to get into that because you are going to be giving things away for free. And that's going to be part of your pipeline. That's going to be part of the marketing. Free is marketing. Product is paid.

By the way, when people give you money, they're investing in themselves, but also they might be investing in other people. Meaning you could have a one-for-one, not necessarily, but think about like the Tom's model, right? Back in the day where you would buy a pair of shoes or socks and then they would gift another pair to somebody else. In this case, you could do scholarships.

By the way, when people give you money, they're investing in themselves, but also they might be investing in other people. Meaning you could have a one-for-one, not necessarily, but think about like the Tom's model, right? Back in the day where you would buy a pair of shoes or socks and then they would gift another pair to somebody else. In this case, you could do scholarships.

By the way, when people give you money, they're investing in themselves, but also they might be investing in other people. Meaning you could have a one-for-one, not necessarily, but think about like the Tom's model, right? Back in the day where you would buy a pair of shoes or socks and then they would gift another pair to somebody else. In this case, you could do scholarships.

I don't think one-for-one is appropriate because you do not have the literal luxury to do that, but it would be, hey, when you invest in my business, you actually are investing in my ability to serve people who cannot pay. Right. Okay. So not only is somebody going to give you money to help themselves, they're also going to be giving you money because it just feels good.

I don't think one-for-one is appropriate because you do not have the literal luxury to do that, but it would be, hey, when you invest in my business, you actually are investing in my ability to serve people who cannot pay. Right. Okay. So not only is somebody going to give you money to help themselves, they're also going to be giving you money because it just feels good.

I don't think one-for-one is appropriate because you do not have the literal luxury to do that, but it would be, hey, when you invest in my business, you actually are investing in my ability to serve people who cannot pay. Right. Okay. So not only is somebody going to give you money to help themselves, they're also going to be giving you money because it just feels good.

There's going to be a sort of philanthropic aspect to this. So let's just recap for a second though. What are you going to charge? Please do not undercharge for both your sake, my sake, and also your customer's sake. It's got to be mid or a little bit higher. That will make them feel better. Trust me, it'll make them feel better. However, You'll work with them on a payment plan if you need to.

There's going to be a sort of philanthropic aspect to this. So let's just recap for a second though. What are you going to charge? Please do not undercharge for both your sake, my sake, and also your customer's sake. It's got to be mid or a little bit higher. That will make them feel better. Trust me, it'll make them feel better. However, You'll work with them on a payment plan if you need to.