Claude Steele

That reduced the churn, lowered it, enabled them to move in close for these conversations.

You know, you're putting my aspiration in good words there.

I mean, I think that is the aspiration.

You know, it's a lot easier than we think.

The concept that we call stereotype threat

And it's a very simple idea.

I think people will recognize it when they hear it, that whenever you're in a situation or you're doing something for which a negative stereotype about one of your identities, your age, your sex, your race, your religion, whenever a negative stereotype about one of those identities is relevant to what you're doing, you know that you could be judged and treated in terms of that stereotype.

And if the situation is important to you, to your future, and that prospect of being seen and treated that way can be upsetting and distracting and can interfere with your performance right there in the immediate situation.

And it can also deter you from walks of life where you feel that pressure.