Codie Sanchez

It's one of the reasons we run businesses the way that we do, because my belief is if we put more small businesses in the hands of local citizens, those businesses will keep money in the local economy, they'll hire from the local economy, and they will have happier citizens.

Plus, like, I don't want to go to another Starbucks.

I want to go to the coffee shop next to Ryan's store in Bastrop, right?

I just like that local experience.

And so I've put my money where my mouth is, which is I could very easily, the way we started our business was buying a bunch of businesses.

And I still own many businesses, but I used to buy them outright.

That's private equity.

And at some point I was like, well, if I keep doing that, I am the thing I hate in the world.

You cut costs over time.

So I could have kept doing that.

And then I said, well, instead, let's go educate people about how to buy these businesses.

Now, what's fascinating is we're so indoctrinated to the way that society works that people think private equity and running businesses like that is better than teaching people online.

They think that if you teach people online to buy businesses, it's some sort of scam or shill or whatever.

And I kind of understand that because there's a lot of people who shill things.

But I go back to like, when did we get indoctrinated to that?

That if I took two and 20, which is how they do expenses and private equity, of your dollars, that would be better than a one-time fee that will be one one-thousandth the cost of a business that you buy.

And so you do have to pick.

That was my stance.

And I think the cool part about when you run a business, pick a stance and see what you're capable of holding the line of.

And how strongly do you actually believe in the things?